Fresh Fish - Asia | Statista Market Forecast

Fresh Fish - Asia

Asia

Highlights

Revenue in the Fresh Fish Market is projected to reach US$17.54bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.05%, resulting in a projected market volume of US$24.80bn by 2029.
With a projected market volume of US$12.80bn in 2025, most revenue is generated China.
In the Fresh Fish Market, the number of users is expected to amount to 69.6m users by 2029.
User penetration will be 1.3% in 2025 and is expected to hit 1.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$341.56.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fresh Fish eCommerce Market within the Fish & Seafood sector in Asia is witnessing considerable growth, propelled by rising demand for fresh produce, increased online shopping habits, and a growing emphasis on sustainability and quality among consumers.

Customer preferences: Consumers in Asia are increasingly prioritizing fresh, sustainably sourced seafood, reflecting a growing awareness of health and environmental issues. This trend is amplified by younger demographics who favor online grocery shopping for its convenience and transparency regarding product origins. Additionally, cultural influences are driving preferences for traditional seafood dishes, prompting eCommerce platforms to offer diverse, localized selections. The rise of meal kit services also caters to busy lifestyles, enhancing the appeal of fresh fish as a quick yet nutritious meal option.

Trends in the market: In Asia, the Fresh Fish eCommerce Market is experiencing a surge in demand for sustainably sourced seafood, driven by consumers' increasing awareness of health and environmental issues. The younger demographic is leading this trend, favoring online grocery shopping for its convenience and transparency in sourcing. Additionally, traditional seafood dishes are gaining popularity, prompting eCommerce platforms to diversify their offerings. This trend is further supported by the rise of meal kit services, catering to busy lifestyles while promoting fresh fish as a quick, nutritious meal option, significantly influencing industry strategies and product development.

Local special circumstances: In China, the Fresh Fish eCommerce Market is thriving due to rapid urbanization and a strong emphasis on food safety, leading to increased consumer trust in online platforms. In Japan, cultural traditions emphasize freshness, prompting eCommerce services to offer same-day delivery options for sushi-grade fish, aligning with local culinary practices. Indonesia's diverse marine resources and growing middle class drive demand for eco-friendly seafood, while South Korea's tech-savvy consumers favor platforms that provide detailed sourcing information, enhancing transparency and sustainability.

Underlying macroeconomic factors: The expansion of the Fresh Fish eCommerce Market across Asia is significantly shaped by macroeconomic factors such as rising disposable incomes, urban migration, and increasing health awareness. In countries like China and Indonesia, robust economic growth has enhanced consumer purchasing power, driving demand for high-quality seafood products online. Conversely, Japan's aging population is shifting dietary preferences towards convenient and fresh options, fostering eCommerce innovations. Additionally, government policies promoting sustainable fishing practices and food safety regulations are bolstering consumer confidence, while global supply chain dynamics affect seafood availability and pricing, ultimately influencing market performance across the region.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Fish - Asia

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

Access more Market Insights on Ecommerce topics with our featured report

Key Market Indicators

Contact