Cheese - Asia | Statista Market Forecast

Cheese - Asia

Asia

Highlights

Revenue in the Cheese Market is projected to reach US$4.16bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.57%, resulting in a projected market volume of US$6.00bn by 2029.
With a projected market volume of US$6.63bn in 2025, most revenue is generated United States.
In the Cheese Market, the number of users is expected to amount to 162.0m users by 2029.
User penetration will be 3.0% in 2025 and is expected to hit 3.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$34.84.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cheese eCommerce market within the Dairy Products & Eggs sector in Asia is witnessing considerable growth, fueled by increasing online shopping trends, changing consumer preferences for gourmet cheeses, and the convenience of home delivery services.

Customer preferences: Consumers in Asia are increasingly embracing artisanal and gourmet cheeses, reflecting a growing appreciation for diverse flavors and premium quality. This trend is further influenced by younger demographics, who are more adventurous in their culinary choices and seek authentic experiences. Additionally, the rise of health-conscious lifestyles has led to a preference for cheese products that are organic, low-fat, or sourced from local dairies. The convenience of online shopping and subscription services is enhancing accessibility, allowing consumers to explore and enjoy a wider range of cheese options from the comfort of their homes.

Trends in the market: In Asia, the Cheese eCommerce market is experiencing a notable surge in demand for specialty and imported cheeses, driven by a growing middle class and heightened interest in global culinary trends. Countries like Japan and South Korea are leading this movement, where consumers increasingly seek unique cheese varieties for gourmet cooking and social gatherings. The trend is further fueled by the rise of lifestyle influencers promoting cheese pairings and artisanal products. As online platforms expand their selections, industry stakeholders must adapt to changing consumer preferences, emphasizing quality and authenticity to capture this evolving market segment.

Local special circumstances: In China, the Cheese eCommerce market is rapidly expanding, fueled by urbanization and a shift towards Western dietary habits among the younger population. This change in preferences is supported by government initiatives promoting dairy consumption for nutritional benefits. In India, regional diversity in culinary practices influences cheese acceptance, with increasing demand for local variants alongside imported options. Meanwhile, Japan's unique cultural appreciation for aesthetics drives interest in artisanal cheeses, while South Korea's strong social media presence fosters trends in gourmet cheese experiences, shaping distinct consumer behaviors across these nations.

Underlying macroeconomic factors: The Cheese eCommerce market within the Dairy Products & Eggs sector is influenced by several macroeconomic factors including economic growth, consumer income levels, and changing dietary trends. In countries like China, rising disposable incomes and a growing middle class are propelling cheese consumption as a part of Westernized diets. Conversely, in India, economic disparities impact cheese acceptance, with affluent consumers driving demand for premium imported varieties. Fiscal policies supporting dairy production and trade can enhance market access, while global trends around health and wellness are prompting consumers in Japan and South Korea to explore gourmet and artisanal cheese options, further stimulating market dynamics.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Cheese - Asia

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