Fish & Seafood - Colombia | Statista Market Forecast

Revenue in the Fish & Seafood Market is projected to reach US$20.80m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 4.85%, resulting in a projected market volume of US$25.14m by 2029.
With a projected market volume of US$21.22bn in 2025, most revenue is generated China.
In the Fish & Seafood Market, the number of users is expected to amount to 1.6m users by 2029.
User penetration will be 3.4% in 2025 and is expected to hit 3.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$15.42.

Definition:

The eCommerce market Fish & Seafood includes online sales of fresh, frozen, and processed fish and seafood. Ready-to-eat meals based on fish or seafood are not included in this market but can be found in the Convenience Food market.

Structure:

The eCommerce market for Fish & Seafood consists of three different markets:

The Fresh Fish market includes all types of products made from fishes that has not been cooked, heated, dried, cured by brine or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in this market.
The Fresh Seafood market contains all types of products made from crustaceans, mollusks, and other aquatic invertebrates that have not been cooked, heated, dried, cured by brine or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen seafood that has been farmed or harvested from freshwater or the ocean are included in this market.
The Processed Fish & Seafood market comprises all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

Fish & Seafood comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Fresh and frozen fish such as Bumble Bee
Fresh and frozen seafood such as SeaPak
Processed fish and seafood such as Gorton's

Fish-based ready-to-eat meals such as The Fish Society

Fish & Seafood eCommerce: market data & analysis

The Fish & Seafood eCommerce Market in Colombia is experiencing steady growth, fueled by increasing consumer demand for fresh and convenient options, heightened awareness of health benefits, and the rising popularity of online shopping for sustainable seafood products.

Customer preferences: Consumers in Colombia are increasingly prioritizing sustainability and ethical sourcing in their seafood choices, reflecting a growing awareness of environmental issues. This demand is driving eCommerce platforms to highlight certifications and sustainable practices. Additionally, younger demographics are gravitating towards ready-to-cook seafood products, influenced by busy lifestyles and a desire for healthy meal options. The rise of social media also plays a crucial role, as visually appealing seafood dishes encourage online purchases and inspire culinary experimentation at home.

Trends in the market: In Colombia, the Fish & Seafood eCommerce Market is experiencing a notable shift towards sustainability, with consumers increasingly seeking ethically sourced products that reflect environmental consciousness. This trend is encouraging eCommerce platforms to showcase certifications and sustainable fishing practices prominently. Additionally, younger consumers are favoring ready-to-cook seafood options, driven by their busy lifestyles and a preference for healthy eating. Social media further amplifies this trend, as aesthetically pleasing seafood dishes inspire online purchases and culinary creativity, influencing industry stakeholders to adapt their offerings and marketing strategies accordingly.

Local special circumstances: In Colombia, the Fish & Seafood eCommerce Market is shaped by its extensive coastline and rich biodiversity, which provide a wide array of local seafood options. The cultural significance of seafood in Colombian cuisine fosters strong consumer demand. Moreover, regulatory frameworks promoting sustainable fishing practices are influencing market dynamics, as consumers become increasingly aware of environmental impacts. The rise of mobile internet access has facilitated online shopping, allowing consumers to easily explore local seafood offerings and embrace the trend of purchasing fresh, responsibly sourced products.

Underlying macroeconomic factors: The Fish & Seafood eCommerce Market in Colombia is significantly influenced by macroeconomic factors such as national economic health, consumer spending power, and global trade dynamics. As the Colombian economy gradually recovers from recent challenges, increased disposable income encourages greater expenditure on quality seafood products. Additionally, global trends towards sustainability and health-conscious eating are enhancing the appeal of online seafood shopping. Fiscal policies supporting local fisheries and eco-friendly practices further bolster market growth. The ongoing digital transformation also plays a crucial role, as more consumers turn to eCommerce for convenient access to fresh, sustainable seafood options.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Fish & Seafood - Colombia

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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