Fresh Fruits - Colombia | Statista Market Forecast

Revenue in the Fresh Fruits Market is projected to reach US$18.89m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 3.76%, resulting in a projected market volume of US$21.89m by 2029.
With a projected market volume of US$23.88bn in 2025, most revenue is generated China.
In the Fresh Fruits Market, the number of users is expected to amount to 2.0m users by 2029.
User penetration will be 4.1% in 2025 and is expected to hit 4.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$11.41.

Definition:

eCommerce Fresh Fruits refers to the online buying and selling of fresh fruits through various digital platforms. It involves the purchase of fruits from online retailers by individual customers for direct consumption. These platforms provide a wide range of fresh fruits, including but not limited to apples, oranges, bananas, berries, and tropical fruits, ensuring convenience and prompt delivery to the customers' doorstep. eCommerce Fresh Fruits market is predominantly a business-to-consumer (B2C) market, where consumers purchase fruits directly from online retailers. The market is driven by the increasing demand for fresh and healthy food options, convenience in shopping, and advancements in digital technologies.

Structure:

The market consists out of several parts, namely: Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, Other Fresh Fruits. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Fresh Fruits comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.

Key players in the market are companies, such as Amazon, Walmart, and Instacart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Fresh fruits, accessible through online grocery delivery services such as Instacart

Offline revenues, such as sales in traditional grocery stores

Food eCommerce: market data & analysis

The Fresh Fruits eCommerce Market in Colombia is witnessing mild growth, influenced by factors like changing consumer preferences for online shopping, increased health consciousness, and the rising demand for diverse fruit varieties.

Customer preferences: Consumers in Colombia are demonstrating a growing preference for purchasing fresh fruits online, fueled by a heightened awareness of health and nutrition. This shift is particularly pronounced among younger demographics, who are increasingly prioritizing convenience and sustainability in their diets. The rise of social media influences also plays a pivotal role, as vibrant food photography and wellness trends encourage exploration of diverse fruit varieties. Additionally, the demand for organic and locally-sourced produce is gaining traction, reflecting a cultural emphasis on freshness and quality.

Trends in the market: In Colombia, the Fresh Fruits eCommerce market is experiencing a surge in online purchases, driven by an increasing consumer focus on health and wellness. This trend is particularly strong among millennials and Gen Z, who value convenience and sustainable choices in their diets. The popularity of vibrant social media content showcasing fresh fruits is encouraging the exploration of new varieties. Moreover, a rising demand for organic and locally-sourced produce reflects a cultural emphasis on quality. This shift presents significant opportunities for growers, retailers, and eCommerce platforms to adapt and cater to evolving consumer preferences.

Local special circumstances: In Colombia, the Fresh Fruits eCommerce market is significantly influenced by its diverse geography, which allows for a wide variety of fruit cultivation. The country's rich ecosystems, ranging from tropical to temperate climates, enable the growth of unique local fruits, attracting health-conscious consumers. Additionally, cultural traditions around fresh fruit consumption, such as juicing and street vendors, promote a strong demand for quality produce. Regulatory support for organic farming further enhances market potential, as consumers increasingly prioritize sustainability and traceability in their food choices.

Underlying macroeconomic factors: The Fresh Fruits eCommerce market in Colombia is shaped by several macroeconomic factors that influence market dynamics. Economic stability and growth foster consumer purchasing power, leading to increased demand for high-quality fresh produce. Additionally, inflation rates and currency fluctuations impact pricing strategies for eCommerce platforms. The rise of digital payment solutions facilitates online transactions, further expanding market reach. Government incentives for agricultural innovation and sustainable practices also bolster the sector, attracting investment. Lastly, global trends towards health and wellness elevate the importance of fresh fruits, driving both local and export markets in a competitive landscape.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Fresh Fruits - Colombia

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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