Media - Colombia | Statista Market Forecast

Media - Colombia

Colombia

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Revenue in the Media Market is projected to reach US$65.36m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of -0.10%, resulting in a projected market volume of US$65.10m by 2029.
With a projected market volume of US$14.32bn in 2025, most revenue is generated United States.
In the Media Market, the number of users is expected to amount to 7.9m users by 2029.
User penetration will be 17.5% in 2025 and is expected to hit 17.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$4.66.

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Germany,
Europe,
China,
Asia,
United Kingdom

Definition:

The eCommerce Media market is a sector of online retailing that focuses on selling media-related products through digital channels. The purpose of eCommerce Media is to provide consumers with a convenient and accessible way to purchase a wide range of products, including books, music, video games and home video.

The relevance of the eCommerce Media market lies in its ability to offer consumers a vast selection of media products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to personalize recommendations and promotions based on customer preferences and purchase history, increasing customer engagement and loyalty.

The eCommerce Media market has experienced significant growth in recent years, driven by factors such as the increasing availability of digital content and streaming services, the popularity of audiobooks and podcasts, and the COVID-19 pandemic, which has led to more time spent at home and increased demand for entertainment and educational content.

Examples of successful eCommerce Media businesses include Amazon Books, which offers a wide range of physical and digital books across different genres and formats.

Structure:

The eCommerce market for Media consists of four markets:

The Books market includes the sale of physical books, e.g., Textbooks, Academic Books and Collectible Books, via a digital channel.
The Home Video market includes the sale of physical video contents, e.g., DVDs and Blu-ray discs and Computer/Console Video, via a digital channel.
The Music market includes the sale of physical music formats, e.g., CDs, Vinyl records and Cassette tapes, via a digital channel.
The Video Games market includes the sale of physical video games, e.g., DVDs and Blu-ray discs and Computer/console games, via a digital channel.

Additional Information:

Media comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Saturn or MediaMarkt.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Advertising & Media Market Insights.

Revenue

Revenue Change

NOTES: Data was converted from local currencies using average exchange rates of the respective year.

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

Average Revenue per User

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

Return Rate as a Percentage of Market Revenue

MOST_RECENT_UPDATE: Sep 2024

SOURCE: Statista Market Insights

Analyst Opinion

The Media eCommerce market in Colombia is witnessing a mild decline, influenced by shifting consumer preferences, increased competition from digital streaming platforms, and challenges in monetizing content effectively, despite the ongoing interest in various media formats.

Customer preferences: Consumers in Colombia are progressively gravitating towards personalized media experiences, influenced by a growing preference for interactive and on-demand content. This shift is seen in the rising popularity of subscription-based streaming services that offer curated selections based on individual tastes. Additionally, the increasing penetration of smartphones among younger demographics fosters a mobile-first approach to media consumption, emphasizing social sharing and engagement. Furthermore, cultural trends highlight a demand for local content, reflecting a desire for narratives that resonate with Colombian identity and values.

Trends in the market: In Colombia, the Media eCommerce Market is experiencing a notable shift towards immersive shopping experiences, driven by an increasing integration of media content and eCommerce platforms. Consumers are increasingly drawn to live streaming events and social commerce, where influencers showcase products in real-time, enhancing engagement and fostering trust. The rise of localized content is significant, as brands tailor their offerings to reflect Colombian culture and values, creating deeper connections with consumers. This trend presents opportunities for industry stakeholders to innovate, collaborate with local creators, and leverage data analytics to refine marketing strategies.

Local special circumstances: In Colombia, the Media eCommerce Market is uniquely influenced by the country's diverse geography and vibrant cultural heritage. The varied landscapes, from urban centers like Bogotá to rural areas, create distinct consumer behaviors and preferences, fostering a demand for localized content. Additionally, the strong influence of Colombian music and art drives engagement in social commerce, where cultural relevance matters. Regulatory frameworks supporting digital commerce further enhance market growth, enabling brands to innovate and connect more deeply with consumers through tailored experiences that resonate with local values.

Underlying macroeconomic factors: The Media eCommerce Market in Colombia is significantly shaped by macroeconomic factors such as economic stability, income levels, and technological infrastructure. The country's steady GDP growth has led to increased disposable income, enabling consumers to spend more on digital content. Additionally, the rise of mobile internet penetration and smartphone usage fosters greater access to media platforms, enhancing online shopping experiences. Fiscal policies promoting digital transformation encourage investment in technology and innovation, while global trends in content consumption drive local adaptations. These combined factors create a dynamic environment for media eCommerce, allowing brands to strategically engage consumers in tailored, culturally relevant ways.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Media - Colombia

Revenue

Key Players

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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Key Market Indicators

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