Fish & Seafood - United Kingdom | Statista Market Forecast

Revenue in the Fish & Seafood Market is projected to reach US$476.36m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.66%, resulting in a projected market volume of US$740.52m by 2029.
With a projected market volume of US$21.22bn in 2025, most revenue is generated China.
In the Fish & Seafood Market, the number of users is expected to amount to 4.3m users by 2029.
User penetration will be 5.7% in 2025 and is expected to hit 6.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$134.20.

Definition:

The eCommerce market Fish & Seafood includes online sales of fresh, frozen, and processed fish and seafood. Ready-to-eat meals based on fish or seafood are not included in this market but can be found in the Convenience Food market.

Structure:

The eCommerce market for Fish & Seafood consists of three different markets:

The Fresh Fish market includes all types of products made from fishes that has not been cooked, heated, dried, cured by brine or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in this market.
The Fresh Seafood market contains all types of products made from crustaceans, mollusks, and other aquatic invertebrates that have not been cooked, heated, dried, cured by brine or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen seafood that has been farmed or harvested from freshwater or the ocean are included in this market.
The Processed Fish & Seafood market comprises all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

Fish & Seafood comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Fresh and frozen fish such as Bumble Bee
Fresh and frozen seafood such as SeaPak
Processed fish and seafood such as Gorton's

Fish-based ready-to-eat meals such as The Fish Society

Fish & Seafood eCommerce: market data & analysis

The Fish & Seafood eCommerce Market in the United Kingdom has been witnessing considerable growth, fueled by factors like heightened consumer interest in sustainable sourcing, increased convenience of online shopping, and a shift towards healthier eating habits.

Customer preferences: Consumers are displaying a growing preference for ethically sourced fish and seafood, reflecting a heightened awareness of environmental sustainability and marine conservation. This shift is particularly pronounced among younger demographics, such as millennials and Gen Z, who prioritize transparency in sourcing and are more inclined to support brands that align with their values. Additionally, the convenience of online shopping is being embraced by busy professionals and families seeking quick, nutritious meal options, further driving growth in the Fish & Seafood eCommerce Market in the UK.

Trends in the market: In the United Kingdom, the Fish & Seafood eCommerce Market is experiencing a notable rise in demand for sustainably sourced products, as consumers increasingly prioritize ethical considerations in their purchasing decisions. This trend is particularly evident among younger generations, such as millennials and Gen Z, who seek transparency and alignment with their values regarding marine conservation. Concurrently, the convenience of online shopping is appealing to busy professionals and families, driving the need for quick, healthy meal solutions. These shifts present significant opportunities for industry stakeholders to innovate and cater to evolving consumer preferences, potentially reshaping the market landscape.

Local special circumstances: In the United Kingdom, the Fish & Seafood eCommerce Market is shaped by a rich maritime heritage and strict sustainability regulations, which underscore the importance of responsible sourcing. The proximity to diverse fishing grounds allows for fresh, local catch to be highlighted, appealing to environmentally conscious consumers. Cultural traditions around seafood consumption, combined with increasing awareness of overfishing and marine conservation, further drive demand for ethically sourced products. Additionally, regulatory frameworks promote transparency in labeling, enhancing consumer trust and influencing purchasing behavior.

Underlying macroeconomic factors: The Fish & Seafood eCommerce Market in the United Kingdom is significantly influenced by macroeconomic factors such as national economic health, consumer spending power, and global trade dynamics. A robust economy enhances disposable income, allowing consumers to prioritize quality seafood purchases. Fluctuations in exchange rates can impact import costs, affecting pricing strategies for eCommerce platforms. Additionally, increasing global awareness of sustainability issues aligns with UK consumers' preferences for ethically sourced seafood, further driving demand. Government support for sustainable fishing practices and investments in digital infrastructure also foster market growth, as businesses adapt to shifting consumer behaviors and preferences in an increasingly digital marketplace.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Fish & Seafood - United Kingdom

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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