Snack Food - Colombia

Colombia

XMI_MARKET_INSIGHTS_HIGHLIGHTS

MARKETDEFINITION_MODAL_TITLE

In-Scope/Out-of-scope

XMO_MARKET_STRUCTURE

AO_CONTENTS_REPORTS_TABNAME

OUTLOOK_METHODOLOGY_TITLE

Revenue in the Snack Food Market is projected to reach US$9.40m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 2.32%, resulting in a projected market volume of US$10.31m by 2029.
With a projected market volume of US$27.54bn in 2025, most revenue is generated United States.
In the Snack Food Market, the number of users is expected to amount to 3.0m users by 2029.
User penetration will be 5.4% in 2025 and is expected to hit 6.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$4.37.

Analyst Opinion

The Snack Food eCommerce Market within the Confectionery & Snacks sector in Colombia is witnessing mild growth, influenced by shifting consumer preferences towards convenient online shopping and increased demand for diverse snack options, enhancing the overall retail landscape.

Customer preferences: Consumers in Colombia are embracing a growing preference for diverse and innovative snack options available through eCommerce platforms, reflecting a cultural shift towards convenience and immediacy in food sourcing. This trend is particularly pronounced among younger demographics who are increasingly influenced by global snack trends and health-conscious choices. Additionally, urbanization and busy lifestyles are prompting more consumers to seek out online shopping for snacks, as they prioritize time-saving solutions and explore unique flavors that celebrate local and international culinary influences.

Trends in the market: In Colombia, the Snack Food eCommerce market is experiencing a surge in demand for health-oriented and artisanal snack products, reflecting a shift towards mindful consumption among consumers. Meanwhile, the increased penetration of mobile payment solutions is making online transactions more accessible, particularly for younger audiences. Influenced by global snack trends, Colombian consumers are exploring a variety of flavors from local and international brands. This evolving landscape presents significant opportunities for manufacturers and retailers to innovate and cater to changing consumer preferences, shaping the future of the snack industry.

Local special circumstances: In Colombia, the Snack Food eCommerce market is uniquely influenced by a rich cultural heritage that emphasizes local flavors and traditional snacks, such as arepas and buñuelos. The country's diverse geography allows for an abundance of regional ingredients, inspiring artisanal producers to create innovative snack options. Additionally, regulatory support for small businesses fosters a thriving marketplace for local brands. This environment, combined with a rising interest in healthy eating, is reshaping consumer preferences and driving the growth of online snack sales.

Underlying macroeconomic factors: The Snack Food eCommerce market in Colombia is significantly shaped by macroeconomic factors such as economic growth, consumer spending, and digital infrastructure development. As the Colombian economy gradually stabilizes and expands, disposable incomes are rising, leading to increased demand for diverse snack options. Furthermore, the government's fiscal policies promoting eCommerce and digital payment solutions enhance accessibility for online shoppers. Global trends toward healthier eating habits are also influencing local manufacturers to innovate, while international collaborations expand the variety of products available. These dynamics collectively propel the growth and diversification of the snack food sector in the digital marketplace.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Snack Food - Colombia

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

XMO_REPORT_PROMO_HEADLINE

Key Market Indicators

Contact