Dating Services

Saudi Arabia

Highlights

Revenue in the Dating Services market is projected to reach US$40.85m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.55%, resulting in a projected market volume of US$44.13m by 2029.
The Matchmaking market has a projected market volume of US$32.07m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$20.63 in 2024.
In the Dating Services market, the number of users is expected to amount to 2.2m users by 2029.
User penetration in the Dating Services market will be at 5.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Saudi Arabia is experiencing significant growth due to changing customer preferences and increasing acceptance of online dating platforms. Customer preferences in the Dating Services market have shifted towards online platforms and mobile applications, as they offer convenience and a wider range of options for individuals seeking romantic relationships. Online dating allows users to connect with potential partners from the comfort of their own homes, eliminating the need for traditional matchmaking services or relying on social networks for introductions. Additionally, the anonymity provided by online platforms appeals to many individuals in a conservative society like Saudi Arabia, where dating is often considered taboo. Trends in the Dating Services market in Saudi Arabia reflect global patterns, with a growing number of people turning to online platforms to find love. These platforms use advanced algorithms and data analysis to match individuals based on their interests, preferences, and compatibility. This approach has proven to be successful in other markets, leading to increased adoption in Saudi Arabia. Furthermore, the proliferation of smartphones and improved internet connectivity have made online dating more accessible to a larger segment of the population, contributing to the market's growth. Local special circumstances play a role in shaping the Dating Services market in Saudi Arabia. The country's conservative cultural and religious norms influence the way people approach dating and relationships. Traditional methods of meeting potential partners, such as through family connections or arranged marriages, are still prevalent in some segments of the population. However, there is a growing acceptance of online dating platforms among younger generations who are more open to exploring alternative ways of finding love. This shift in mindset is driven by factors such as increased exposure to Western culture, higher levels of education, and greater economic independence. Underlying macroeconomic factors also contribute to the development of the Dating Services market in Saudi Arabia. The country's young and tech-savvy population is a key driver of online dating adoption. With a large percentage of the population under the age of 30, there is a growing demand for platforms that cater to the needs and preferences of this demographic. Additionally, the government's Vision 2030 initiative, which aims to diversify the economy and promote social reforms, has created a more favorable environment for the growth of the Dating Services market. The initiative includes plans to increase internet penetration and support the development of the digital economy, which will further boost the online dating industry. In conclusion, the Dating Services market in Saudi Arabia is experiencing rapid growth due to changing customer preferences, increasing acceptance of online dating platforms, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms and mobile applications, coupled with the country's young and tech-savvy population, is driving the market's development. As societal norms continue to evolve and the digital economy expands, the Dating Services market in Saudi Arabia is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.