Market Insights eCommerce Dating Services

Casual Dating - Saudi Arabia

Saudi Arabia

Revenue in the Casual Dating market is projected to reach US$312.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.24%, resulting in a projected market volume of US$332.20k by 2029.
In the Casual Dating market, the number of users is expected to amount to 275.4k users by 2029.
User penetration will be 0.7% in 2024 and is expected to hit 0.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$1.27.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.

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Analyst Opinion

The Online Dating market in Saudi Arabia has been experiencing significant growth in recent years.

Customer preferences: The increasing popularity of online dating in Saudi Arabia can be attributed to several customer preferences. Firstly, the younger generation in the country is becoming more open-minded and progressive, seeking alternative ways to meet potential partners. Online dating provides a convenient and efficient platform for them to connect with like-minded individuals. Additionally, the conservative nature of Saudi Arabian society, where traditional dating methods are often restricted, has led to a growing demand for online dating services.

Trends in the market: One of the key trends in the Saudi Arabian online dating market is the rise of mobile dating apps. With the widespread adoption of smartphones in the country, more and more people are using dating apps to find their perfect match. These apps offer a user-friendly interface and a wide range of features, making it easier for individuals to connect with others who share similar interests and values. Furthermore, the convenience of using a mobile app allows users to access the platform anytime and anywhere, increasing the overall user engagement. Another trend in the market is the increasing acceptance of online dating among the older generation. Traditionally, older individuals in Saudi Arabia have relied on matchmaking services or family introductions to find a partner. However, as online dating becomes more mainstream and socially acceptable, older adults are also embracing this method of finding love. This trend has opened up new opportunities for online dating platforms to cater to a wider range of age groups.

Local special circumstances: Saudi Arabia has a unique cultural and religious landscape that influences the online dating market. The country follows strict Islamic principles, which prohibit premarital relationships and casual dating. As a result, online dating platforms in Saudi Arabia often focus on facilitating serious relationships and marriage. They provide features such as detailed profiles and compatibility matching algorithms to help individuals find long-term partners who are compatible with their values and beliefs.

Underlying macroeconomic factors: The growing online dating market in Saudi Arabia can also be attributed to several underlying macroeconomic factors. The country has a young population with a high internet penetration rate, creating a large pool of potential users for online dating platforms. Additionally, the increasing number of women entering the workforce and pursuing higher education has led to a shift in societal norms, with more individuals seeking independence and autonomy in their personal lives. This has contributed to the rising demand for online dating services as a means of finding a suitable partner. In conclusion, the Online Dating market in Saudi Arabia is experiencing significant growth due to changing customer preferences, including the increasing acceptance of online dating among the older generation and the rise of mobile dating apps. The local special circumstances, such as the conservative nature of Saudi Arabian society and the emphasis on serious relationships, also play a role in shaping the market. Furthermore, underlying macroeconomic factors, such as a young population and high internet penetration rate, contribute to the expansion of the online dating industry in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.