The food delivery market in Saudi Arabia has been rapidly growing in recent years, with an increasing number of consumers opting for the convenience of ordering food online.
Customer preferences: Online food delivery services have become increasingly popular among Saudi Arabian consumers due to their convenience, speed, and variety of options. The younger generation in particular has been driving this trend, as they are more tech-savvy and tend to prioritize convenience in their daily lives. Moreover, the COVID-19 pandemic has further accelerated the growth of the online food delivery market in Saudi Arabia, as consumers have been increasingly relying on delivery services to avoid crowded places.
Trends in the market: One of the major trends in the online food delivery market in Saudi Arabia has been the rise of local startups. These startups have been able to capture a significant share of the market by offering unique services and catering to the specific needs of the local population. Moreover, the market has also witnessed the entry of international players, such as Uber Eats and Deliveroo, which have been able to leverage their global brand recognition to gain market share.Another trend in the market has been the increasing adoption of mobile apps for food delivery. Mobile apps have become the preferred mode of ordering food online in Saudi Arabia, as they offer a seamless user experience and provide consumers with real-time updates on their orders. As a result, many food delivery startups have been investing heavily in developing their mobile apps to provide a better user experience.
Local special circumstances: Saudi Arabia has a unique culture and cuisine, which has led to the emergence of several local food delivery startups that cater to the specific needs of the local population. These startups have been able to differentiate themselves from international players by offering traditional Saudi Arabian dishes and providing a more personalized service.Moreover, the country has a large expatriate population, which has also contributed to the growth of the online food delivery market. Many expatriates prefer to order food online due to language barriers and unfamiliarity with local cuisine.
Underlying macroeconomic factors: Saudi Arabia has a high internet penetration rate and a young population, which has been a major driver of the growth of the online food delivery market. Moreover, the country has a high GDP per capita, which has enabled consumers to spend more on food delivery services.The COVID-19 pandemic has also played a significant role in the growth of the online food delivery market in Saudi Arabia. With the closure of restaurants and cafes, consumers have been increasingly relying on delivery services to fulfill their food requirements. This trend is expected to continue even after the pandemic subsides, as consumers have become accustomed to the convenience of online food delivery.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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