Matchmaking - Saudi Arabia

Saudi Arabia

Highlights

Revenue in the Matchmaking market is projected to reach US$32.07m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.83%, resulting in a projected market volume of US$35.11m by 2029.
In the Matchmaking market, the number of users is expected to amount to 527.8k users by 2029.
User penetration will be 1.3% in 2024 and is expected to hit 1.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$63.59.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Saudi Arabia has been experiencing significant growth in recent years.

Customer preferences: In Saudi Arabia, there is a growing demand for casual dating services among young adults. This can be attributed to the changing social norms and increasing urbanization in the country. As more young people move to cities for education and employment opportunities, they are exposed to a more liberal and open-minded environment, which has led to a greater acceptance of casual dating. Additionally, the rise of social media and dating apps has made it easier for individuals to connect with potential partners, further fueling the demand for casual dating services.

Trends in the market: One of the key trends in the casual dating market in Saudi Arabia is the increasing popularity of online dating platforms. These platforms provide a convenient and discreet way for individuals to meet and interact with others who are interested in casual relationships. The anonymity offered by online dating platforms is particularly appealing in a conservative society like Saudi Arabia, where traditional dating methods may be frowned upon. Another trend in the market is the emergence of niche casual dating platforms catering to specific demographics or interests. For example, there are platforms that specifically target expatriates living in Saudi Arabia or individuals interested in casual dating within a certain age range. These niche platforms provide a more tailored experience for users and have gained a loyal following.

Local special circumstances: Saudi Arabia has a unique cultural and religious context that influences the casual dating market. The country follows strict Islamic principles, which prohibit premarital relationships and sexual activities outside of marriage. However, there is a growing segment of the population, especially among the younger generation, that is challenging these traditional norms and seeking more freedom in their personal lives. This has created a demand for casual dating services that cater to this segment while still respecting cultural sensitivities.

Underlying macroeconomic factors: The economic development and increasing prosperity in Saudi Arabia have also contributed to the growth of the casual dating market. As the country's economy has diversified and job opportunities have expanded, more young adults have the financial means to explore their personal lives and engage in casual dating. Additionally, the growing number of women entering the workforce has empowered them to make their own choices and seek relationships outside of traditional marriage. In conclusion, the Casual Dating market in Saudi Arabia is experiencing growth due to changing social norms, the rise of online dating platforms, and the increasing prosperity in the country. While there are unique cultural and religious considerations, the demand for casual dating services is driven by the desire for personal freedom and the availability of more opportunities for young adults.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.