eServices

Saudi Arabia's eServices market is predicted to achieve a revenue of US$12.04bn in 2024.
This sector is expected to display an annual growth rate (CAGR 2024-2029) of 5.62%, resulting in a projected market volume of US$15.82bn by 2029.
The 0.0 market is anticipated to experience a revenue growth of 0.0 in 2025.0.
In terms of the 0.0 market, it is projected to have a market volume of 0.0 in 2024.
When compared globally, China is forecasted to generate the highest revenue, amounting to US$495.50bn in 2024.
The average revenue per user (ARPU) in the 0.0 market is projected to be 0.0 in 2024.
Furthermore, the number of users in the 0.0 market is expected to reach 0.0 by 2029.
Lastly, the user penetration rate in the 0.0 market is estimated to be 0.0 in 2024.
Saudi Arabia is witnessing a significant rise in the demand for eServices, as the government pushes for digital transformation and encourages online transactions.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Saudi Arabia has been experiencing significant growth in recent years. Customer preferences have shifted towards digital solutions, leading to an increased demand for eServices across various sectors. This trend can be attributed to several factors, including the convenience and efficiency offered by digital platforms, as well as the government's efforts to promote digitalization and improve access to online services.

Customer preferences: Saudi Arabian customers have shown a growing preference for eServices due to their convenience and efficiency. With the increasing penetration of smartphones and internet connectivity, customers are increasingly relying on digital platforms for their daily needs. This includes services such as online shopping, food delivery, ride-hailing, and online banking. The ease of use and accessibility of these services have made them popular among consumers, who appreciate the convenience of accessing services from the comfort of their homes or on the go.

Trends in the market: The eServices market in Saudi Arabia has witnessed several key trends in recent years. One notable trend is the rapid growth of e-commerce. Online shopping platforms have gained popularity among consumers, who now have access to a wide range of products and services at their fingertips. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increased reliance on online shopping due to social distancing measures and lockdowns. Another significant trend in the eServices market is the rise of food delivery services. Saudi Arabian consumers have embraced online food delivery platforms, which offer a wide variety of cuisines and the convenience of doorstep delivery. This trend has been fueled by the increasing urbanization and changing lifestyles, where people are seeking convenient and time-saving solutions for their daily meals.

Local special circumstances: Saudi Arabia has a young and tech-savvy population, which has played a crucial role in driving the growth of the eServices market. The country has one of the highest smartphone penetration rates in the Middle East, with a large percentage of the population actively using mobile apps for various purposes. This tech-savvy population has been quick to adopt eServices and has contributed to the rapid growth of the market.

Underlying macroeconomic factors: The Saudi Arabian government has been actively promoting digitalization and eServices as part of its Vision 2030 initiative. This initiative aims to diversify the country's economy and reduce its dependence on oil by promoting sectors such as technology and innovation. As part of this vision, the government has implemented various reforms and initiatives to support the growth of the eServices market. This includes the establishment of regulatory frameworks, the development of digital infrastructure, and the promotion of entrepreneurship and innovation. In conclusion, the eServices market in Saudi Arabia has been experiencing significant growth due to changing customer preferences, government initiatives, and underlying macroeconomic factors. The convenience and efficiency offered by digital platforms have made eServices popular among consumers, leading to the rapid growth of sectors such as e-commerce and food delivery. With the government's continued support and the increasing adoption of digital technologies, the eServices market in Saudi Arabia is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.