The Matchmaking market in Saudi Arabia has been experiencing significant growth in recent years.
Customer preferences: Saudi Arabia is a country with a strong cultural emphasis on family and marriage. Traditionally, arranged marriages have been the norm, with families playing a central role in the matchmaking process. However, there has been a shift in recent years, with more young people seeking to have a say in their own marital decisions. This has led to an increased demand for matchmaking services that cater to individual preferences and provide a platform for singles to connect with potential partners.
Trends in the market: One of the key trends in the matchmaking market in Saudi Arabia is the rise of online platforms. These platforms provide a convenient and accessible way for individuals to search for and connect with potential partners. They offer features such as profile creation, search filters, and messaging tools, making it easier for users to find compatible matches. The popularity of these online platforms has been fueled by the increasing use of smartphones and internet penetration in the country. Another trend in the market is the growing acceptance of dating and matchmaking among the younger generation. As more young Saudis embrace modern lifestyles and values, there has been a shift away from traditional matchmaking methods towards more contemporary approaches. This has created opportunities for matchmaking services that cater to the preferences and needs of this demographic.
Local special circumstances: Saudi Arabia has a unique cultural and social environment that influences the matchmaking market. The country follows strict Islamic principles, which shape the expectations and requirements for marriage. Matchmaking services in Saudi Arabia must navigate these cultural and religious sensitivities to provide a platform that is in line with local customs and traditions. Furthermore, Saudi Arabia has a gender-segregated society, with limited opportunities for men and women to interact in public. This creates a challenge for matchmaking services, as they must provide a safe and secure environment for individuals to connect and communicate.
Underlying macroeconomic factors: The growth of the matchmaking market in Saudi Arabia can be attributed to several underlying macroeconomic factors. The country has a young and growing population, with a large percentage of the population under the age of 30. This demographic trend has created a significant demand for matchmaking services, as young Saudis seek to find compatible partners for marriage. Additionally, Saudi Arabia has been undergoing social and economic reforms in recent years as part of its Vision 2030 plan. These reforms aim to diversify the economy and promote social development. As part of these reforms, there has been a focus on empowering women and increasing their participation in the workforce. This has led to a shift in societal attitudes towards marriage and relationships, creating new opportunities in the matchmaking market. In conclusion, the matchmaking market in Saudi Arabia is experiencing growth due to changing customer preferences, the rise of online platforms, and the unique cultural and social circumstances in the country. The underlying macroeconomic factors, such as the young population and social reforms, are also contributing to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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