The Matchmaking market in Austria is experiencing significant growth due to changing customer preferences and the influence of local special circumstances. Customer preferences in the Matchmaking market are shifting towards online platforms and mobile applications, as individuals seek convenience and efficiency in finding potential partners. Online dating platforms offer a wide range of features and algorithms that match users based on their preferences and compatibility, making the process of finding a partner more streamlined and efficient. Additionally, the anonymity and accessibility provided by these platforms appeal to individuals who may be hesitant to approach potential partners in traditional social settings. Trends in the market also indicate a growing demand for niche matchmaking services. As individuals become more specific in their preferences and interests, there is a need for specialized platforms that cater to specific demographics or interests. For example, there has been an increase in matchmaking services that target specific religious or cultural communities, as individuals seek partners who share their values and beliefs. This trend reflects the growing importance of compatibility and shared values in modern relationships. Local special circumstances in Austria also contribute to the growth of the Matchmaking market. Austria is known for its traditional values and conservative dating culture, which can make it challenging for individuals to find compatible partners through traditional means. This has led to an increased reliance on matchmaking services, both online and offline, as individuals seek alternative avenues to connect with potential partners. Additionally, the relatively small population of Austria compared to other countries means that individuals may have a limited pool of potential partners in their immediate social circles, further driving the demand for matchmaking services. Underlying macroeconomic factors also play a role in the development of the Matchmaking market in Austria. The country has a stable economy and a high standard of living, which allows individuals to invest in their personal lives and prioritize finding a compatible partner. Additionally, the increasing prevalence of technology and internet access in Austria has made online matchmaking platforms more accessible to a wider population, further fueling the growth of the market. In conclusion, the Matchmaking market in Austria is experiencing growth due to changing customer preferences towards online platforms and niche services, as well as the influence of local special circumstances and underlying macroeconomic factors. As individuals seek convenience, efficiency, and compatibility in finding a partner, the demand for matchmaking services is expected to continue to rise in Austria.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
