Online Casinos - Finland | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$698.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.35%, resulting in a projected market volume of US$860.00m by 2028.
In the Online Casinos market, the number of users is expected to amount to 967.3k users by 2028.
User penetration will be 16.5% in 2024 and is expected to hit 17.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$758.30.
In global comparison, most revenue will be generated United States (US$7.64bn in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Finland has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Finland is known for its high internet penetration rate, making it an ideal market for online casinos. Customers in Finland have shown a growing preference for online gambling due to its convenience and accessibility. The ability to play from the comfort of their own homes, at any time of the day, has made online casinos a popular choice among Finnish customers. Additionally, the wide variety of games available online, including popular casino classics such as slots, blackjack, and roulette, caters to the diverse preferences of Finnish players.

Trends in the market: One of the key trends in the Finnish online casinos market is the increasing popularity of mobile gambling. With the widespread use of smartphones and tablets, Finnish customers are now able to access their favorite online casino games on the go. This trend has been further fueled by the development of mobile casino apps, which provide a seamless and user-friendly gaming experience. The convenience and flexibility offered by mobile gambling have attracted a growing number of Finnish players to online casinos. Another trend in the market is the rise of live dealer games. These games allow players to interact with a real-life dealer through a live video stream, creating a more immersive and authentic casino experience. Finnish customers have shown a strong interest in live dealer games, as they combine the convenience of online gambling with the social aspect of traditional brick-and-mortar casinos.

Local special circumstances: Finland has a well-regulated online gambling market, which has contributed to the growth of the online casinos industry. The Finnish government has implemented strict regulations to ensure the safety and security of online gambling, including licensing requirements for operators and measures to prevent money laundering and fraud. This has created a trustworthy and transparent environment for Finnish players, boosting their confidence in online casinos. Furthermore, Finland has a strong gambling culture, with a long history of land-based casinos and lotteries. This cultural background has made Finnish customers more receptive to online gambling, as they are already familiar with the concept of casino games and betting. The combination of a well-regulated market and a receptive customer base has created a favorable environment for the growth of online casinos in Finland.

Underlying macroeconomic factors: The Finnish economy has been relatively stable in recent years, with a high standard of living and disposable income levels. This has contributed to the growth of the online casinos market, as Finnish customers have more discretionary income to spend on entertainment activities such as gambling. Additionally, the strong social welfare system in Finland provides a safety net for individuals, reducing the financial risks associated with gambling and making it a more accessible form of entertainment. In conclusion, the Online Casinos market in Finland is experiencing growth due to changing customer preferences, including the increasing popularity of mobile gambling and live dealer games. The favorable local circumstances, such as a well-regulated market and a strong gambling culture, have also contributed to the growth of the market. The stable macroeconomic factors, including a high standard of living and disposable income levels, have further supported the growth of online casinos in Finland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.