App - Finland
Finland- In 2022, the projected total revenue in the App market in Finland is expected to reach a staggering US$417.00m.
- Looking ahead, it is anticipated that the market will experience an annual growth rate of 8.67% (CAGR 2022-2027), resulting in a projected market volume of US$672.80m by 2027.
- Breaking down the revenue sources, in-app purchase (IAP) revenue is projected to reach US$170.20m in 2022, while paid app revenue is expected to reach US$16.95m.
- Additionally, advertising revenue is projected to reach US$229.90m in the same year.
- The number of app downloads is also expected to see a significant increase, reaching 122.10m downloads in 2022.
- Currently, the average revenue per download stands at US$3.41, indicating the potential for revenue generation.
- When comparing global figures, it is worth noting that China leads the way in terms of revenue generation, with a projected revenue of US$162.90bn in 2022.
- The App market in Finland, while not reaching the same levels as China, still showcases promising growth and revenue potential.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
