Market Insights Digital eServices Dating Services

Matchmaking - Finland

Finland

Revenue in the Matchmaking market is projected to reach US$6.25m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.95%, resulting in a projected market volume of US$6.49m by 2028.
In the Matchmaking market, the number of users is expected to amount to 72.3k users by 2028.
User penetration will be 1.3% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$89.09.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in Finland has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Finland, there is a growing demand for matchmaking services due to several factors. Firstly, the busy and fast-paced lifestyle of modern Finns has made it increasingly difficult for individuals to find suitable partners through traditional methods. As a result, many people are turning to matchmaking services as a convenient and efficient way to meet potential partners. Additionally, the rise of online dating platforms has also contributed to the growth of the matchmaking market in Finland. These platforms offer a wide range of features and options that cater to the specific preferences and needs of individuals looking for romantic relationships. The convenience and accessibility of online dating have made it an attractive option for many Finns, leading to increased demand for matchmaking services.

Trends in the market: One of the key trends in the matchmaking market in Finland is the increasing popularity of niche matchmaking services. While traditional matchmaking services cater to a broad range of individuals, niche services focus on specific demographics or interests. For example, there are matchmaking services specifically designed for professionals, seniors, or individuals with specific hobbies or interests. This trend reflects the growing desire for personalized and targeted matchmaking experiences among Finnish consumers. Another trend in the market is the integration of technology into matchmaking services. Many matchmaking platforms now utilize advanced algorithms and data analytics to match individuals based on compatibility and shared interests. This use of technology has improved the accuracy and efficiency of matchmaking services, leading to higher customer satisfaction and retention.

Local special circumstances: Finland has a unique cultural and social context that influences the development of the matchmaking market. The concept of equality and gender neutrality is deeply ingrained in Finnish society, and this is reflected in the matchmaking industry. Finnish consumers value equality and fairness in relationships, and matchmaking services that promote these values are particularly popular. This emphasis on equality sets the Finnish matchmaking market apart from other countries and contributes to its growth.

Underlying macroeconomic factors: The strong and stable economy of Finland has also played a role in the development of the matchmaking market. A prosperous economy means that more individuals have the financial means to invest in matchmaking services. Additionally, the high level of education and income among Finns makes them more likely to seek professional assistance in finding a partner. These macroeconomic factors create a favorable environment for the growth of the matchmaking market in Finland. In conclusion, the matchmaking market in Finland is experiencing growth due to changing customer preferences, such as the demand for convenience and personalized experiences. The integration of technology and the emphasis on equality also contribute to the development of the market. Furthermore, the strong economy and high education levels in Finland create favorable conditions for the growth of the matchmaking industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.