Online Gambling - Finland

Finland

Highlights

Revenue in the Online Gambling market is projected to reach US$1.31bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.31%, resulting in a projected market volume of US$1.61bn by 2028.
The Online Casinos market has a projected market volume of US$698.20m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.31k in 2024.
In the Online Gambling market, the number of users is expected to amount to 1.1m users by 2028.
User penetration in the Online Gambling market will be at 18.0% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in Finland has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the Online Gambling market in Finland is the increasing popularity of online gaming among the Finnish population. Finnish customers have shown a strong interest in online gambling, with a growing number of people choosing to gamble online rather than at traditional brick-and-mortar casinos. This shift in customer preferences can be attributed to several factors, including the convenience and accessibility of online gambling platforms, the wide variety of games available online, and the ability to play from the comfort of one's own home.

Trends in the market: One of the major trends in the Online Gambling market in Finland is the rise of mobile gambling. As smartphones and tablets have become more prevalent, Finnish customers have increasingly turned to mobile devices to access online gambling platforms. This trend has been further fueled by the development of mobile gambling apps, which allow users to play their favorite casino games on the go. The convenience and flexibility offered by mobile gambling have made it an attractive option for Finnish customers, contributing to the overall growth of the online gambling market in the country. Another trend in the Online Gambling market in Finland is the increasing popularity of live dealer games. Live dealer games provide an immersive and interactive gambling experience, allowing players to interact with real-life dealers and other players in real-time. This trend has been driven by advancements in technology, which have made it possible to stream high-quality video and audio feeds from casino studios to players' devices. Finnish customers have shown a strong preference for live dealer games, as they offer a more authentic and social gambling experience compared to traditional online casino games.

Local special circumstances: One of the unique aspects of the Online Gambling market in Finland is the strict regulation and licensing requirements imposed by the Finnish government. The Finnish gambling market is heavily regulated, with only a limited number of operators being granted licenses to offer online gambling services in the country. This has created a relatively small and tightly controlled market, with a few dominant players operating in the industry. The strict regulation and licensing requirements have helped to ensure the integrity and safety of the online gambling market in Finland, which has in turn contributed to the growing popularity of online gambling among Finnish customers.

Underlying macroeconomic factors: The growth of the Online Gambling market in Finland can also be attributed to underlying macroeconomic factors. Finland has a high level of internet penetration, with a large proportion of the population having access to the internet. This has created a favorable environment for the growth of online gambling, as more people are able to access online gambling platforms and participate in online gaming activities. Additionally, Finland has a relatively high disposable income per capita, which has allowed Finnish customers to spend more on leisure activities, including online gambling. In conclusion, the Online Gambling market in Finland is experiencing significant growth due to the increasing popularity of online gaming among Finnish customers. The rise of mobile gambling and the popularity of live dealer games are among the key trends driving the growth of the market. The strict regulation and licensing requirements imposed by the Finnish government have helped to ensure the integrity and safety of the online gambling market in Finland. Underlying macroeconomic factors, such as high internet penetration and disposable income per capita, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.