Online Gambling - Kyrgyzstan

  • Kyrgyzstan
  • Revenue in the Online Gambling market is projected to reach US$48.58m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.16%, resulting in a projected market volume of US$59.41m by 2028.
  • The Online Lottery market has a projected market volume of US$21.69m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$23,030.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$0.75k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 77.8k users by 2028.
  • User penetration in the Online Gambling market will be at 0.9% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

 
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Analyst Opinion

The Online Gambling market in Kyrgyzstan has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online gambling platforms.

Customer preferences:
Customers in Kyrgyzstan are increasingly turning to online gambling platforms due to their convenience and accessibility. The rise of smartphones and improved internet connectivity has made it easier for people to access online gambling websites and apps from the comfort of their own homes. This shift in customer preferences has resulted in a surge in online gambling activity in the country.

Trends in the market:
One of the key trends in the online gambling market in Kyrgyzstan is the growing popularity of sports betting. With a strong interest in sports, many customers are drawn to online platforms that offer a wide range of betting options on various sporting events. This trend is expected to continue as more people become aware of the opportunities and excitement that sports betting can offer. Another trend in the market is the increasing adoption of cryptocurrency as a payment method for online gambling. Cryptocurrencies provide a secure and anonymous way for customers to make transactions, making them an attractive option for online gamblers. As the popularity of cryptocurrencies continues to rise globally, it is expected that more online gambling platforms in Kyrgyzstan will start accepting digital currencies.

Local special circumstances:
Kyrgyzstan has a relatively small population compared to other countries, which means that the online gambling market is still in its early stages of development. However, the country's strategic location in Central Asia and its growing economy make it an attractive market for online gambling operators looking to expand their reach.

Underlying macroeconomic factors:
The growing popularity of online gambling in Kyrgyzstan can be attributed to several macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income for many individuals. As a result, more people have the financial means to participate in online gambling activities. Furthermore, the government of Kyrgyzstan has taken steps to regulate and legalize online gambling in the country. This has created a favorable environment for online gambling operators, providing them with the necessary legal framework to operate and attract customers. The government's support for the industry has also helped to build trust and confidence among customers, further fueling the growth of the online gambling market. In conclusion, the Online Gambling market in Kyrgyzstan is experiencing significant growth due to changing customer preferences, the popularity of sports betting, the increasing adoption of cryptocurrency, and favorable local circumstances and macroeconomic factors. As the market continues to develop, it is expected that more online gambling operators will enter the Kyrgyzstan market, offering customers a wider range of options and driving further growth in the industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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