Market Insights Digital eServices Dating Services

Matchmaking - Kyrgyzstan

Kyrgyzstan

Revenue in the Matchmaking market is projected to reach US$0.64m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.39%, resulting in a projected market volume of US$0.63m by 2028.
In the Matchmaking market, the number of users is expected to amount to 36.5k users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$18.24.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in Kyrgyzstan has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: Customers in Kyrgyzstan are increasingly turning to matchmaking services to find romantic partners. This shift in preference can be attributed to several factors. Firstly, the younger generation is becoming more open-minded and independent, seeking new ways to meet potential partners outside of traditional social circles. Additionally, the fast-paced nature of modern life has made it challenging for individuals to find the time to meet new people organically. As a result, many are turning to matchmaking services as a convenient and efficient way to connect with others.

Trends in the market: One of the key trends in the matchmaking market in Kyrgyzstan is the growing popularity of online dating platforms. These platforms provide individuals with a wide range of options and the ability to connect with potential partners from the comfort of their own homes. The convenience and accessibility of online dating have made it an attractive option for many customers in Kyrgyzstan. Another trend in the market is the increasing demand for personalized matchmaking services. While online dating platforms offer a large pool of potential partners, some individuals prefer a more tailored approach. Personalized matchmaking services provide a more individualized experience, taking into account factors such as personality, interests, and values to match individuals with compatible partners.

Local special circumstances: Kyrgyzstan is a country with a rich cultural heritage and traditional values. While the younger generation is embracing modern dating practices, there is still a significant portion of the population that values traditional matchmaking methods. This creates a unique market where both online dating platforms and traditional matchmaking services can coexist.

Underlying macroeconomic factors: The growing matchmaking market in Kyrgyzstan can also be attributed to underlying macroeconomic factors. As the country's economy continues to develop, individuals have more disposable income to spend on dating services. This increased financial stability allows individuals to invest in their personal lives and seek out matchmaking services to find compatible partners. In conclusion, the matchmaking market in Kyrgyzstan is experiencing growth due to changing customer preferences, the popularity of online dating platforms, and the increasing disposable income of individuals. This market presents opportunities for both online dating platforms and traditional matchmaking services to cater to the diverse needs and preferences of customers in Kyrgyzstan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.