Online Sports Betting - Kyrgyzstan

  • Kyrgyzstan
  • Revenue in the Online Sports Betting market is projected to reach US$14.50m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.48%, resulting in a projected market volume of US$17.95m by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 63.7k users by 2028.
  • User penetration will be 0.7% in 2024 and is expected to hit 0.9% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$283.40.
  • In global comparison, most revenue will be generated in Australia (US$9,757.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

 
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Analyst Opinion

The Online Sports Betting market in Kyrgyzstan is experiencing significant growth due to changing customer preferences and the increasing popularity of online gambling platforms.

Customer preferences:
Kyrgyzstan has a strong sports culture, with a large number of people actively participating in and following various sports. This has created a strong demand for sports betting among the population. Additionally, the convenience and accessibility of online platforms have made it easier for customers to engage in sports betting activities.

Trends in the market:
One of the key trends in the Online Sports Betting market in Kyrgyzstan is the shift towards online platforms. Traditional brick-and-mortar betting shops are facing increasing competition from online operators, as customers prefer the convenience of placing bets from their own homes or on the go. This trend is expected to continue as more people gain access to smartphones and the internet. Another trend in the market is the increasing variety of sports and betting options available to customers. Online platforms offer a wide range of sports events to bet on, including popular international leagues as well as local sports competitions. This allows customers to choose from a diverse range of options and find the ones that suit their interests and preferences.

Local special circumstances:
Kyrgyzstan has a relatively young population, with a high percentage of tech-savvy individuals. This demographic is more likely to engage in online activities, including online sports betting. The convenience and ease of use of online platforms make them particularly attractive to this demographic. Additionally, the legal framework surrounding online sports betting in Kyrgyzstan is relatively lenient compared to some other countries in the region. This has created a favorable environment for online operators to enter the market and offer their services to customers.

Underlying macroeconomic factors:
The growing popularity of online sports betting in Kyrgyzstan can also be attributed to underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income among the population. As a result, more people have the financial means to engage in recreational activities such as sports betting. Furthermore, the increasing penetration of internet and mobile technology in Kyrgyzstan has made it easier for people to access online betting platforms. This has expanded the potential customer base for online operators and contributed to the growth of the market. In conclusion, the Online Sports Betting market in Kyrgyzstan is growing due to changing customer preferences, the increasing popularity of online platforms, and favorable macroeconomic factors. The shift towards online betting, the availability of a wide range of sports and betting options, and the convenience of online platforms are driving the growth of the market. Additionally, the relatively young population and favorable legal framework in Kyrgyzstan contribute to the increasing popularity of online sports betting.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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