Professional Certificates - Morocco

Morocco

Highlights

Revenue in the Professional Certificates market is projected to reach US$4.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.36%, resulting in a projected market volume of US$6.04m by 2028.
In the Professional Certificates market, the number of users is expected to amount to 477.9k users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$12.50.
In global comparison, most revenue will be generated United States (US$1.96bn in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Professional Certificates market in Morocco is experiencing significant growth and development.

Customer preferences: Moroccan professionals are increasingly seeking professional certificates to enhance their skills and improve their career prospects. This is driven by the growing recognition of the importance of continuous learning and professional development in today's competitive job market. Professionals are realizing that obtaining a professional certificate can provide them with a competitive edge and increase their chances of securing better job opportunities.

Trends in the market: One of the key trends in the Professional Certificates market in Morocco is the increasing demand for certificates in fields such as project management, digital marketing, data analytics, and cybersecurity. These fields are experiencing rapid growth and professionals are keen to acquire the skills and knowledge required to excel in these areas. Additionally, there is a growing interest in certificates related to entrepreneurship and business management, as more individuals are looking to start their own businesses or advance their careers in leadership positions. Another trend in the market is the shift towards online learning platforms and digital certificates. With the advancement of technology and the increasing availability of online courses, professionals in Morocco are opting for the flexibility and convenience of online learning. Online platforms offer a wide range of certificate programs from reputable institutions, allowing professionals to access high-quality education without the need to travel or attend physical classes.

Local special circumstances: Morocco has been making significant efforts to improve its education system and promote lifelong learning. The government has been investing in vocational training programs and initiatives to bridge the skills gap and increase employability. This focus on skills development has created a favorable environment for the growth of the Professional Certificates market in Morocco. Furthermore, the increasing presence of multinational companies and foreign investments in Morocco has also contributed to the demand for professional certificates. These companies often require employees to have specific certifications to ensure they meet international standards and requirements. As a result, professionals in Morocco are seeking professional certificates to enhance their employability and meet the demands of these companies.

Underlying macroeconomic factors: The growing Professional Certificates market in Morocco can be attributed to several underlying macroeconomic factors. The country has been experiencing steady economic growth, which has led to an expansion of industries and job opportunities. This has created a need for professionals with specialized skills and certifications. Additionally, Morocco has been actively promoting itself as a regional hub for business and innovation. This has attracted foreign companies and investors, further driving the demand for professionals with international certifications and qualifications. In conclusion, the Professional Certificates market in Morocco is witnessing significant growth and development. Professionals in the country are increasingly recognizing the value of acquiring professional certificates to enhance their skills and career prospects. The market is characterized by a demand for certificates in fields such as project management, digital marketing, data analytics, and cybersecurity. The shift towards online learning platforms and the presence of multinational companies are also contributing to the growth of the market. Overall, the market is driven by the increasing need for specialized skills in a rapidly evolving job market and the government's focus on skills development and lifelong learning.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.