Online Learning Platforms - Morocco

Morocco

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$133.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.34%, resulting in a projected market volume of US$146.40m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 5.1m users by 2028.
User penetration will be 10.4% in 2024 and is expected to hit 12.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$33.37.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest China.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in Morocco has witnessed significant growth in recent years, driven by changing customer preferences and the increasing demand for flexible and accessible education options.

Customer preferences: In today's fast-paced world, customers are increasingly looking for convenient and flexible ways to acquire new skills and knowledge. Online learning platforms provide a convenient solution, allowing individuals to learn at their own pace, from anywhere and at any time. This flexibility is particularly appealing to busy professionals, students, and individuals who may not have access to traditional educational institutions.

Trends in the market: One of the key trends in the Online Learning Platforms market in Morocco is the increasing popularity of language learning platforms. With Morocco being a multilingual country, there is a growing demand for language learning courses, particularly in French, English, and Arabic. Online platforms offer a wide range of language courses, catering to different proficiency levels and learning styles. Another trend in the market is the rise of skill-based learning platforms. As the job market becomes increasingly competitive, individuals are seeking to acquire new skills to enhance their employability. Online learning platforms provide a wide range of skill-based courses, covering areas such as coding, digital marketing, graphic design, and entrepreneurship. These platforms often collaborate with industry experts and offer certifications that are recognized by employers, further enhancing their appeal.

Local special circumstances: Morocco has a young population, with a high percentage of individuals under the age of 30. This demographic trend has contributed to the growth of the Online Learning Platforms market, as younger generations are more tech-savvy and open to embracing online education. Additionally, the government of Morocco has recognized the potential of online learning in bridging the education gap and has taken initiatives to promote e-learning platforms.

Underlying macroeconomic factors: The Online Learning Platforms market in Morocco is also influenced by macroeconomic factors. The country has been experiencing steady economic growth, which has led to an increase in disposable income and a growing middle class. As a result, individuals are more willing to invest in their personal and professional development, driving the demand for online learning platforms. Furthermore, the COVID-19 pandemic has accelerated the adoption of online learning platforms in Morocco. With the closure of educational institutions and the need for social distancing, students and professionals turned to online platforms to continue their education and upskill. This shift in behavior is likely to have a long-lasting impact on the Online Learning Platforms market, as individuals have realized the benefits and convenience of online learning. In conclusion, the Online Learning Platforms market in Morocco is experiencing significant growth, driven by changing customer preferences, the increasing demand for flexible and accessible education options, and favorable macroeconomic factors. The rise of language learning platforms and skill-based learning platforms, along with the young population and government support, are key factors contributing to the market's development. The COVID-19 pandemic has further accelerated the adoption of online learning platforms, making them an integral part of the education landscape in Morocco.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.