Matchmaking - Morocco

Morocco

Highlights

Revenue in the Matchmaking market is projected to reach US$3.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.22%, resulting in a projected market volume of US$3.71m by 2028.
In the Matchmaking market, the number of users is expected to amount to 141.4k users by 2028.
User penetration will be 0.3% in 2024 and is expected to hit 0.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$26.84.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Matchmaking market have shifted towards more convenient and efficient ways of finding a partner. Traditional methods of matchmaking, such as arranged marriages or relying on family connections, are becoming less common as individuals seek more autonomy and choice in their romantic relationships. Online dating platforms have emerged as a popular alternative, offering a wide range of options and the ability to connect with potential partners from different backgrounds and locations. This shift in customer preferences has fueled the growth of the Matchmaking market in Morocco, as more people turn to online platforms to find love and companionship. One of the key trends in the Matchmaking market in Morocco is the increasing use of mobile dating apps. With the widespread adoption of smartphones and the availability of affordable mobile internet, more people are accessing dating platforms through their mobile devices. This trend has made it easier for individuals to connect with potential partners on the go, leading to a higher level of engagement and activity on these platforms. Mobile dating apps also offer features such as location-based matching and real-time messaging, further enhancing the user experience and increasing the chances of finding a compatible partner. Another trend in the Matchmaking market in Morocco is the growing popularity of niche dating platforms. While mainstream dating apps cater to a wide range of preferences and interests, niche platforms focus on specific demographics or interests. These niche platforms provide a more targeted and personalized experience for users, allowing them to connect with like-minded individuals who share similar values or hobbies. This trend reflects the increasing demand for specialized matchmaking services and the desire for more meaningful connections. In addition to changing customer preferences and trends, there are also local special circumstances that contribute to the development of the Matchmaking market in Morocco. The country's cultural and religious norms play a significant role in shaping the dating landscape. Traditional values and societal expectations may influence the way individuals approach dating and relationships, leading to a greater demand for discreet and confidential matchmaking services. Local customs and traditions also impact the types of platforms and services that are popular in the market, with some individuals preferring offline matchmaking services that are more aligned with their cultural values. Underlying macroeconomic factors, such as population growth and urbanization, also contribute to the growth of the Matchmaking market in Morocco. As the population continues to expand and more people migrate to urban areas, the pool of potential partners increases, creating a greater need for matchmaking services. Economic factors, such as rising disposable incomes and increased internet penetration, also play a role in driving the demand for online dating platforms, as individuals have more resources and access to technology to engage in matchmaking activities. Overall, the Matchmaking market in Morocco is experiencing significant growth due to changing customer preferences, the popularity of online dating platforms, and local special circumstances. These factors, combined with underlying macroeconomic factors, create a favorable environment for the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.