Online Dating - Morocco

Morocco

Highlights

Revenue in the Online Dating market is projected to reach US$3.43m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.56%, resulting in a projected market volume of US$3.50m by 2028.
In the Online Dating market, the number of users is expected to amount to 1.1m users by 2028.
User penetration will be 2.7% in 2024 and is expected to hit 2.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$3.25.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Morocco is experiencing significant growth and development.

Customer preferences: Moroccan consumers are increasingly turning to online dating platforms to find potential partners. This shift in preference can be attributed to several factors. Firstly, the convenience and accessibility of online dating platforms allow individuals to connect with others from the comfort of their own homes. This is particularly appealing in a country like Morocco, where traditional dating methods may be more restricted due to cultural and societal norms. Additionally, online dating provides a wider pool of potential partners, allowing individuals to connect with people they may not have otherwise met in their daily lives.

Trends in the market: One notable trend in the Moroccan online dating market is the rise of mobile dating applications. These apps provide a user-friendly interface and allow individuals to easily browse and connect with potential partners on their smartphones. The popularity of mobile dating apps can be attributed to the increasing smartphone penetration in Morocco, as well as the convenience they offer to users. Furthermore, the use of algorithms and data analysis in online dating platforms is becoming more prevalent. These technologies help to match individuals based on compatibility and shared interests, increasing the likelihood of successful connections.

Local special circumstances: Morocco is a predominantly Muslim country, and this has implications for the online dating market. While online dating platforms provide an avenue for individuals to meet potential partners, there may be cultural and religious considerations that need to be taken into account. For example, individuals may seek partners who share the same religious beliefs or cultural values. Online dating platforms in Morocco may need to cater to these specific preferences and provide features that allow users to filter potential matches based on religion or cultural background.

Underlying macroeconomic factors: The growth of the online dating market in Morocco can also be attributed to underlying macroeconomic factors. The country has experienced economic growth and increasing internet penetration in recent years. This has resulted in a larger pool of potential users for online dating platforms. Additionally, the changing social dynamics in Morocco, such as increasing urbanization and changing gender roles, may also contribute to the growth of the online dating market. As individuals become more independent and have less time for traditional dating methods, online dating provides a convenient and efficient alternative. In conclusion, the Online Dating market in Morocco is growing due to changing customer preferences, the rise of mobile dating applications, cultural and religious considerations, and underlying macroeconomic factors. As technology continues to advance and societal norms evolve, the online dating market in Morocco is expected to further expand and develop in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.