Digital Health - Morocco | Statista Market Forecast

The Digital Health market in Morocco is projected to achieve a revenue of US$234.70m in 2024.
This indicates a positive outlook for the industry.
The market is expected to grow steadily with an annual growth rate (CAGR 2024-2029) of 7.80%.
By 2029, the market volume is projected to reach US$341.70m, reflecting the potential for significant expansion.
An important metric to consider is the average revenue per user (ARPU).
In the Digital Health market of Morocco, the ARPU is expected to amount to US$32.47.
This figure provides insight into the value generated per user and highlights the potential profitability of the market.
In comparison to other countries, United States is anticipated to generate the highest revenue in the Digital Health market, amounting to US$47.12bn in 2024.
This illustrates United States's dominance in the global market and signifies the immense economic potential of the country.
Within the Digital Health market, the largest market in Morocco will be Digital Fitness & Well-Being.
This market is projected to have a total revenue value of US$119.20m in 2024.
This highlights the significance of promoting fitness and well-being digitally, as it presents a substantial revenue opportunity within the country's market.
Morocco's digital health market is experiencing a surge in telemedicine adoption, as more patients seek convenient and accessible healthcare services.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Morocco is experiencing a significant growth trajectory, driven by various factors contributing to the increasing adoption of digital health solutions.

Customer preferences: Customers in Morocco are increasingly seeking convenient and accessible healthcare options, leading to a growing demand for digital fitness and well-being platforms, online doctor consultations, and digital treatment and care services. The convenience of accessing healthcare services remotely, especially in rural areas with limited physical healthcare infrastructure, is a key driver of this trend.

Trends in the market: In Morocco, there is a noticeable trend towards the integration of technology in healthcare services. Digital fitness and well-being apps are gaining popularity among the younger population, who are more tech-savvy and inclined towards proactive health management. Online doctor consultations are becoming more common due to the ease of scheduling appointments and receiving medical advice without the need for in-person visits. Moreover, digital treatment and care services are being embraced as a way to improve patient outcomes and streamline healthcare delivery.

Local special circumstances: Morocco's healthcare system faces challenges such as limited resources, uneven distribution of healthcare facilities, and a growing population in need of medical services. Digital health solutions offer a way to bridge these gaps by providing efficient and cost-effective alternatives to traditional healthcare delivery. The government's efforts to promote digital innovation in healthcare and improve access to quality medical services are also contributing to the growth of the digital health market in Morocco.

Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity in Morocco is a key macroeconomic factor driving the growth of the digital health market. As more people gain access to mobile devices and high-speed internet, the potential for digital health solutions to reach a wider audience also expands. Additionally, the rising awareness of the importance of preventive healthcare and overall wellness is shaping consumer behavior towards seeking digital health services for proactive health management.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.