eServices

Revenue in the eServices market is projected to reach US$250.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.98%, resulting in a projected market volume of US$281.60m by 2028.
The Online Education market is expected to show a revenue growth of 11.0% in 2025.0.
The Online Education market has a projected market volume of US$146.40m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$36.17 in 2024.
In the Online Education market, the number of users is expected to amount to 5.7m users by 2028.
User penetration in the Online Education market will be at 11.7% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Morocco is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Moroccan customers are increasingly seeking convenience and efficiency in their daily lives, which is fueling the demand for eServices. With the rapid advancement of technology, customers now prefer to access various services online, such as shopping, banking, and entertainment. This shift in preferences is driven by the desire for time-saving solutions and the convenience of accessing services from anywhere at any time.

Trends in the market: One of the key trends in the eServices market in Morocco is the rise of e-commerce. Online shopping has gained popularity among Moroccan consumers, who are now more comfortable making purchases online. This trend is supported by the growing number of e-commerce platforms and the increasing availability of online payment options. Additionally, the COVID-19 pandemic has further accelerated the adoption of e-commerce as people turned to online shopping due to lockdowns and social distancing measures. Another emerging trend is the digitization of government services. The Moroccan government has been actively promoting the digitization of public services to improve efficiency and transparency. This has led to the development of online platforms where citizens can access government services such as tax filing, license renewal, and document processing. The digitization of government services not only enhances convenience for citizens but also helps reduce bureaucratic processes and corruption.

Local special circumstances: Morocco's rapidly growing internet penetration rate is a significant factor contributing to the development of the eServices market. With more people gaining access to the internet, the potential customer base for eServices is expanding. Additionally, the increasing smartphone penetration in the country has made it easier for people to access eServices on the go. Furthermore, Morocco has a young and tech-savvy population, which is driving the demand for eServices. The younger generation is more comfortable with technology and is eager to embrace digital solutions for their daily needs. This demographic trend is expected to continue fueling the growth of the eServices market in Morocco.

Underlying macroeconomic factors: The Moroccan government's focus on digital transformation and the development of the digital economy is a key macroeconomic factor driving the growth of the eServices market. The government has implemented various initiatives to support the digital sector, including the establishment of technology parks and the provision of incentives for startups. These efforts have created a favorable environment for eService providers to thrive and innovate. Additionally, Morocco's stable economic growth and increasing disposable income levels have contributed to the growth of the eServices market. As people have more purchasing power, they are more willing to spend on eServices that offer convenience and value. In conclusion, the eServices market in Morocco is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for convenience and efficiency, the rise of e-commerce, the digitization of government services, Morocco's internet penetration rate, the young and tech-savvy population, and the government's focus on digital transformation are all driving the growth of the eServices market in Morocco.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.