Event Tickets - Western Asia

Western Asia

Highlights

Revenue in the Event Tickets market is projected to reach US$1.28bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.70%, resulting in a projected market volume of US$1.43bn by 2028.
The Sport Events market has a projected market volume of US$553.00m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$83.37 in 2024.
In the Event Tickets market, the number of users is expected to amount to 16.7m users by 2028.
User penetration in the Event Tickets market will be at 7.0% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Western Asia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Western Asia are playing a crucial role in the growth of the Event Tickets market. Consumers in this region are increasingly seeking unique and memorable experiences, and attending events has become a popular way to fulfill this desire. Whether it is concerts, sports matches, or cultural festivals, people in Western Asia are willing to spend money on tickets to be part of these live events. Additionally, the convenience of online ticketing platforms has made it easier for customers to access and purchase tickets, further driving the demand for event tickets. Several trends in the market are also contributing to its growth. One notable trend is the increasing number of international artists and performers who are choosing to include Western Asia in their tour schedules. This has led to a surge in demand for tickets to these events, as fans are eager to see their favorite artists live. Furthermore, the rise of social media has created a sense of FOMO (fear of missing out) among consumers, as they see their peers attending events and want to be part of the experience as well. This has resulted in a higher demand for event tickets in Western Asia. Local special circumstances in Western Asia are also playing a role in the development of the Event Tickets market. The region is known for its vibrant cultural scene and diverse population, which has led to a wide range of events being organized to cater to different interests and preferences. From traditional music concerts to international sporting events, there is something for everyone in Western Asia. Moreover, the region's growing middle class has more disposable income to spend on leisure activities, including attending events, which further boosts the market for event tickets. Underlying macroeconomic factors are also contributing to the growth of the Event Tickets market in Western Asia. The region has seen steady economic growth and increasing urbanization, which has led to a larger population with higher purchasing power. As people's incomes rise, they are more willing to spend money on entertainment and experiences, including attending events. Additionally, the tourism industry in Western Asia has been growing rapidly, attracting visitors from around the world who are interested in experiencing the region's unique culture and events. This influx of tourists has further fueled the demand for event tickets. In conclusion, the Event Tickets market in Western Asia is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As consumers in the region seek unique experiences, the demand for event tickets continues to rise. With the increasing number of international artists and performers choosing to include Western Asia in their tours, the market for event tickets is expected to continue its positive trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.