Matchmaking - Western Asia

Western Asia

Highlights

Revenue in the Matchmaking market is projected to reach US$72.89m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -1.50%, resulting in a projected market volume of US$68.63m by 2028.
In the Matchmaking market, the number of users is expected to amount to 2.3m users by 2028.
User penetration will be 0.8% in 2024 and is expected to hit 1.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$39.37.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Western Asia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Western Asia have shifted towards online matchmaking platforms, with more individuals opting for digital solutions to find romantic partners. This trend can be attributed to the convenience and accessibility offered by online platforms, allowing users to connect with potential matches from the comfort of their own homes. Additionally, online matchmaking platforms provide a wider pool of potential partners, increasing the chances of finding a compatible match. In addition to online platforms, there is also a growing demand for personalized matchmaking services in Western Asia. These services cater to individuals who prefer a more personalized approach to finding a partner, relying on matchmakers to carefully curate potential matches based on specific preferences and criteria. This trend highlights a desire for a more tailored and personalized matchmaking experience, which can be attributed to the busy lifestyles and limited time available for traditional dating methods. Local special circumstances in Western Asia have also contributed to the growth of the matchmaking market. In some countries in the region, cultural norms and societal expectations place a strong emphasis on marriage and family. This has created a sense of urgency among individuals to find a suitable partner, leading to an increased demand for matchmaking services. Additionally, in some countries where traditional arranged marriages are still prevalent, matchmaking services act as intermediaries between families, facilitating the process of finding compatible partners. Underlying macroeconomic factors, such as increasing urbanization and changing gender roles, have also played a role in the development of the matchmaking market in Western Asia. As more individuals migrate to urban areas in search of better economic opportunities, they may face challenges in finding suitable partners within their immediate social circles. This has led to a greater reliance on matchmaking services to expand their pool of potential partners. Furthermore, as gender roles continue to evolve in the region, with more women pursuing higher education and professional careers, there is a growing need for matchmaking services that cater to the specific needs and preferences of this demographic. Overall, the matchmaking market in Western Asia is experiencing growth due to changing customer preferences towards online platforms and personalized services, as well as local special circumstances and underlying macroeconomic factors. As technology continues to advance and societal norms evolve, it is likely that the matchmaking market in Western Asia will continue to expand and adapt to meet the changing needs of individuals seeking romantic partners.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.