eServices

Revenue in the eServices market is projected to reach US$1.70bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.42%, resulting in a projected market volume of US$1.94bn by 2028.
The Online Education market is expected to show a revenue growth of 9.5% in 2025.0.
The Event Tickets market has a projected market volume of US$1.28bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$83.37 in 2024.
In the Dating Services market, the number of users is expected to amount to 17.9m users by 2028.
User penetration in the Event Tickets market will be at 7.0% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Western Asia is experiencing significant growth and development due to several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the expansion of the eServices market in this region.

Customer preferences: Customers in Western Asia are increasingly embracing eServices due to their convenience and accessibility. With the proliferation of smartphones and internet connectivity, people are turning to online platforms for various services such as e-commerce, food delivery, ride-hailing, and digital payments. The younger generation, in particular, is driving this trend as they are more tech-savvy and open to adopting new digital solutions.

Trends in the market: One of the key trends in the eServices market in Western Asia is the rise of online shopping. E-commerce platforms are gaining popularity, offering a wide range of products and services to customers across the region. This trend is fueled by the increasing disposable income of the middle class and the desire for a convenient and hassle-free shopping experience. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping as people have been encouraged to stay at home and avoid crowded places. Another trend in the market is the growth of digital payment solutions. With the rise of e-commerce and online services, there is a greater need for secure and convenient payment methods. Mobile payment apps and digital wallets are becoming increasingly popular, offering users a seamless and cashless transaction experience. This trend is further supported by government initiatives to promote digital payments and reduce reliance on cash.

Local special circumstances: Western Asia is a region with a young and tech-savvy population. The high smartphone penetration rate and internet connectivity have created a conducive environment for the growth of eServices. Additionally, the region has a strong entrepreneurial culture, with many startups and tech companies emerging to meet the increasing demand for digital services. This vibrant startup ecosystem contributes to the innovation and development of the eServices market in Western Asia.

Underlying macroeconomic factors: The eServices market in Western Asia is also influenced by underlying macroeconomic factors. Economic growth, urbanization, and increasing disposable income are driving the demand for eServices. As countries in the region continue to develop and modernize, there is a greater need for digital solutions to meet the evolving needs of the population. Furthermore, government support and investment in digital infrastructure and technology also play a crucial role in fostering the growth of the eServices market. In conclusion, the eServices market in Western Asia is experiencing rapid growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of eServices, coupled with the region's young and tech-savvy population, are driving the adoption of digital solutions. As the region continues to modernize and embrace technology, the eServices market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.