Digital Health - Western Asia | Statista Market Forecast

The Digital Health market in Western Asia is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is set to reach a staggering US$3.86bn by the year 2024.
Furthermore, it is anticipated that the market will continue to expand at a compound annual growth rate (CAGR) of 9.24% from 2024 to 2029, resulting in a projected market volume of US$6.01bn by the end of the forecast period.
When examining the average revenue per user (ARPU) in Western Asia, it is estimated to be around US$63.54.
This figure indicates the average amount of revenue generated per individual user in the region.
In terms of global comparison, United States is expected to generate the highest revenue in the Digital Health market, reaching a substantial US$47.12bn in 2024.
This highlights the significant market potential and demand within the Chinese market.
Furthermore, among the various markets of the Digital Health market, Digital Treatment & Care is projected to be the largest market in Western Asia.
It is anticipated to achieve a total revenue value of US$2.03bn in 2024.
This particular marketencompasses various digital solutions and services aimed at promoting fitness and overall well-being.
Overall, the Digital Health market in Western Asia is poised for substantial growth, driven by technological advancements and increasing adoption of digital solutions in the healthcare sector.
In Western Asia, the adoption of telemedicine services has skyrocketed, allowing patients to receive virtual care from the comfort of their own homes.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Western Asia is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the region.

Customer preferences: Customers in Western Asia are increasingly seeking convenient and accessible healthcare solutions, leading to a rise in demand for digital health services. The convenience of accessing fitness and well-being resources, consulting with doctors online, and receiving digital treatment and care aligns with the busy lifestyles of many individuals in the region.

Trends in the market: In countries like Saudi Arabia and the United Arab Emirates, there is a growing trend towards utilizing digital platforms for fitness and well-being. This trend is fueled by the increasing awareness of the importance of health and wellness, as well as the convenience of accessing fitness programs and tracking tools through mobile applications. Online doctor consultation services are gaining popularity in countries such as Iran and Turkey, where access to healthcare professionals may be limited in certain areas. Patients are turning to digital platforms to seek medical advice, receive prescriptions, and monitor their health conditions remotely, especially amidst the COVID-19 pandemic. Digital treatment and care solutions are also on the rise in Western Asia, with countries like Israel and Jordan adopting telemedicine practices to provide specialized medical services to patients. This trend is driven by the need to improve healthcare accessibility, reduce waiting times, and enhance overall patient experience.

Local special circumstances: In Western Asia, cultural norms and regulations play a significant role in shaping the digital health market. For instance, in conservative societies like Iran, privacy and confidentiality concerns may impact the adoption of online healthcare services. On the other hand, countries like Israel with a strong emphasis on technological innovation are quick to embrace digital health solutions.

Underlying macroeconomic factors: Economic growth, technological advancements, and government initiatives to modernize the healthcare sector are key macroeconomic factors driving the growth of the digital health market in Western Asia. As disposable incomes rise and access to smartphones and internet connectivity expands across the region, more individuals are turning to digital platforms for their healthcare needs. Additionally, regulatory reforms and investment in healthcare infrastructure are creating a conducive environment for the development of digital health solutions in Western Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.