Casual Dating - Western Asia

Western Asia

Highlights

Revenue in the Casual Dating market is projected to reach US$12.26m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -5.33%, resulting in a projected market volume of US$9.85m by 2028.
In the Casual Dating market, the number of users is expected to amount to 2.9m users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$5.41.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Western Asia is experiencing significant growth due to changing customer preferences and the influence of local special circumstances.

Customer preferences: Customers in Western Asia are increasingly turning to casual dating as a way to meet new people and explore romantic connections. The convenience and accessibility of online dating platforms have made it easier for individuals to connect with others who share similar interests and values. Moreover, the anonymity provided by these platforms allows users to explore their desires and preferences without fear of judgment or societal pressure. As a result, there is a growing demand for casual dating services in the region.

Trends in the market: One of the key trends in the Casual Dating market in Western Asia is the rise of mobile dating applications. These apps provide a convenient and discreet way for individuals to connect with potential partners. With the increasing penetration of smartphones in the region, more people have access to these apps, leading to a larger user base and higher engagement. Another trend in the market is the growing acceptance of casual dating among younger generations. As societal norms evolve, younger individuals are embracing the idea of casual relationships and are more open to exploring their options before committing to a long-term partnership. This shift in mindset has contributed to the growth of the Casual Dating market in Western Asia.

Local special circumstances: The cultural and religious diversity in Western Asia has a significant impact on the Casual Dating market. In some countries, dating is still considered taboo, and individuals may face social stigma for engaging in casual relationships. However, in more liberal countries, such as the United Arab Emirates and Israel, there is a greater acceptance of casual dating, leading to a larger market size in these regions. Furthermore, the high proportion of expatriates in Western Asia has also influenced the Casual Dating market. Many expatriates are living in the region temporarily and are looking for casual relationships or companionship during their stay. This transient population contributes to the demand for casual dating services.

Underlying macroeconomic factors: The strong economic growth in Western Asia has contributed to the development of the Casual Dating market. As disposable incomes rise, individuals have more financial resources to spend on leisure activities, including dating. This has led to an increase in demand for casual dating services and has attracted both local and international players to enter the market. Additionally, the increasing urbanization in Western Asia has created a favorable environment for the growth of the Casual Dating market. As more people move to cities in search of better job opportunities and a higher quality of life, they are more likely to engage in casual dating due to the larger pool of potential partners and the anonymity that urban living provides. In conclusion, the Casual Dating market in Western Asia is experiencing growth due to changing customer preferences, the influence of local special circumstances, and underlying macroeconomic factors. The rise of mobile dating applications, the growing acceptance of casual dating among younger generations, and the cultural and religious diversity in the region are all contributing to the development of this market. Additionally, the strong economic growth and increasing urbanization in Western Asia have created a favorable environment for the growth of the Casual Dating market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.