Online Doctor Consultations - Croatia

The revenue in the Online Doctor Consultations market in Croatia is projected to reach US$6.58m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 5.10%, resulting in a projected market volume of US$8.44m by 2029.
The user penetration is estimated to be 1.87% in 2024 and is expected to reach 2.12% by 2029.
The average revenue per user (ARPU) is projected to be US$88.04.
In global comparison, the most revenue will be generated United States, with US$2.39bn in 2024.
The demand for online doctor consultations in Croatia has seen a significant increase due to the convenience and accessibility it offers to patients in remote areas.

Definition:

The telemedicine industry encompasses various forms of remote medical services, with online doctor consultations or teleconsultations being a significant component. The Online Doctor Consultations market focuses exclusively on remote consultations between patients and doctors facilitated through online channels such as websites or mobile apps. It includes both public and private medical institutions that offer this service. Notably, online appointment scheduling, online medical records, and online prescriptions are excluded from the scope of this market.

Additional Information:

The user figures provided encompass two categories: individuals who have used online doctor consultation services in the past 12 months and potential users who are considering adopting this approach in the future. The revenue figures presented solely pertain to paid consultations conducted through a website or mobile app. It is important to note that the data exclusively reflects business-to-consumer (B2C) revenues; business-to-business (B2B) revenues are not included.

Remote consultations with doctors conducted via a website or mobile app

Online appointment scheduling
Online medical records
Online prescriptions

The Online Doctor Consultations market in Croatia is experiencing a significant growth trajectory driven by various factors influencing consumer behavior and healthcare trends in the country.

Customer preferences: Customers in Croatia are increasingly valuing convenience and efficiency in accessing healthcare services, leading to a growing preference for online doctor consultations. The ease of scheduling appointments, reduced waiting times, and the ability to consult with healthcare professionals from the comfort of their homes are appealing to a tech-savvy population.

Trends in the market: One notable trend in the Online Doctor Consultations market in Croatia is the rising popularity of digital fitness and well-being services. With an increasing focus on preventive healthcare and wellness, consumers are turning to online platforms for fitness classes, mental health support, and personalized wellness plans. This trend is in line with the global shift towards holistic healthcare solutions.

Local special circumstances: Croatia's geographical landscape, characterized by both urban centers and rural areas, presents a unique opportunity for online doctor consultation services to bridge the gap in healthcare access. Rural populations, in particular, benefit from the convenience of virtual consultations, eliminating the need to travel long distances to receive medical advice.

Underlying macroeconomic factors: The growth of the Online Doctor Consultations market in Croatia is also influenced by macroeconomic factors such as increasing internet penetration, smartphone usage, and digital literacy rates in the country. As more Croatians gain access to digital technologies, the adoption of online healthcare services is expected to rise, further driving market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.