Digital Health - Croatia | Statista Market Forecast

The Digital Health market in Croatia is anticipated to witness significant growth, with projected revenue reaching US$102.50m by 2024.
This indicates a promising market potential for the country in the field of Digital Health market.
Moreover, this market is expected to display a Compound Annual Growth Rate (CAGR) of 7.90% from 2024 to 2029, resulting in a projected market volume of US$149.90m by 2029.
Furthermore, the average revenue per user (ARPU) in Croatia's Digital Health market is estimated to be US$55.03.
This figure reflects the amount of revenue generated from each user and highlights the financial value of the market.
When compared globally, it is noteworthy that United States is anticipated to generate the most revenue in the Digital Health market, amounting to US$47.12bn by 2024.
This emphasizes the strong market presence and potential of United States within the Digital Health market industry.
In terms of marketation, the Digital Fitness & Well-Being sector is expected to be the largest market in terms of revenue in Croatia, with a total value of US$54.61m by 2024.
This sector encompasses various digital health solutions focused on fitness and overall well-being, presenting significant opportunities for growth and development in the country.
Croatia's digital health market is rapidly growing, with an increasing number of telemedicine services and mobile health apps being developed to cater to the country's rising demand for healthcare solutions.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Croatia is experiencing notable growth and evolution, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Croatia are increasingly seeking convenience and efficiency in accessing healthcare services, leading to a growing preference for digital health solutions. The ease of scheduling online doctor consultations, monitoring fitness and well-being digitally, and receiving digital treatment and care aligns with the busy lifestyles of many individuals in the country.

Trends in the market: In Croatia, there is a noticeable trend towards the adoption of digital fitness and well-being platforms, as more people prioritize their health and seek personalized solutions to stay active and monitor their progress. Online doctor consultations are also gaining traction, especially in rural areas where access to healthcare facilities may be limited. Additionally, the digital treatment and care segment is witnessing innovation with the introduction of telemedicine services and remote monitoring tools.

Local special circumstances: Croatia's geographical landscape, with a mix of urban centers and rural areas, presents unique challenges and opportunities for the digital health market. While urban areas may have better access to traditional healthcare services, rural populations can benefit significantly from online consultations and digital treatment options. This disparity is driving the development of tailored digital health solutions to cater to the diverse needs of the population.

Underlying macroeconomic factors: The increasing digitization of healthcare services in Croatia is also influenced by macroeconomic factors such as technological advancements, government support for digital health initiatives, and changing consumer behavior. As the country continues to invest in improving its healthcare infrastructure and promoting innovation in the sector, the digital health market is poised for further growth and development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.