Digital Treatment & Care - Croatia

In 2024, the projected revenue in the Digital Treatment & Care market in Croatia is expected to reach US$41.30m.
This market is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 9.10%, resulting in a projected market volume of US$63.84m by 2029.
The user penetration rate is estimated to be 13.49% in 2024 and is expected to increase to 17.10% by 2029.
The average revenue per user (ARPU) is projected to be US$76.81.
When compared globally, United States is forecasted to generate the highest revenue, amounting to US$29.91bn in 2024.
Croatia is experiencing a rise in digital treatment platforms, revolutionizing the healthcare industry and improving patient care.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Croatia is witnessing a significant growth trajectory with the increasing adoption of digital health solutions across various segments.

Customer preferences: Customers in Croatia are increasingly leaning towards digital treatment and care options due to the convenience and accessibility they offer. The rise in smartphone usage and internet penetration has made digital health solutions more popular among tech-savvy individuals. The preference for remote monitoring and self-management of health conditions is also driving the demand for digital therapeutics and smart healthcare devices in the country.

Trends in the market: In Croatia, there is a growing trend towards the use of contraception/fertility apps for family planning and reproductive health management. These apps provide women with valuable insights into their menstrual cycles, ovulation periods, and fertility windows. Medication checker apps are also gaining traction among the population as they help in verifying drug information, interactions, and dosage instructions. The online pharmacy sector is witnessing a surge in demand as more people opt for the convenience of ordering medications online and getting them delivered to their doorstep. Smart thermometers, blood glucose meters, and blood pressure monitors are becoming increasingly popular among individuals looking to track their health vitals seamlessly. Social alarms are also seeing a rise in adoption among the elderly population for emergency assistance and remote monitoring.

Local special circumstances: Croatia's healthcare system is undergoing digital transformation, with the government investing in eHealth initiatives to improve healthcare delivery and accessibility. The country's aging population and the increasing prevalence of chronic diseases are driving the need for innovative digital treatment and care solutions. The geographical distribution of healthcare facilities in Croatia also plays a role in boosting the demand for telehealth services and remote monitoring solutions, especially in rural areas with limited access to healthcare providers.

Underlying macroeconomic factors: The growing awareness about the importance of preventive healthcare and the shift towards value-based care models are influencing the adoption of digital treatment and care solutions in Croatia. Economic factors such as rising healthcare costs and the need for efficient healthcare delivery are also driving the market growth. The increasing focus on personalized medicine and patient-centric care is prompting healthcare providers and consumers to explore digital therapeutics and smart healthcare devices as part of their treatment and wellness strategies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.