eServices

Revenue in the eServices market is projected to reach US$543.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.19%, resulting in a projected market volume of US$640.20m by 2028.
The Online Gambling market is expected to show a revenue growth of 6.1% in 2025.0.
The Online Gambling market has a projected market volume of US$484.70m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.09k in 2024.
In the Event Tickets market, the number of users is expected to amount to 634.6k users by 2028.
User penetration in the Event Tickets market will be at 15.2% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Croatia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital technologies. Customer preferences in Croatia have shifted towards convenience and efficiency, with consumers seeking out services that can be accessed and utilized online. This has led to a surge in demand for eServices, such as online banking, e-commerce, and digital entertainment platforms. The convenience of being able to access these services from anywhere and at any time has made them increasingly popular among Croatian consumers. One of the key trends in the eServices market in Croatia is the rapid growth of e-commerce. With the increasing availability of high-speed internet and the growing trust in online transactions, more and more Croatians are choosing to shop online. This trend has been further accelerated by the COVID-19 pandemic, which has forced many people to rely on online shopping for their everyday needs. As a result, e-commerce platforms in Croatia have experienced a surge in demand, with both local and international players entering the market to cater to this growing customer base. Another trend in the eServices market in Croatia is the increasing adoption of digital payment solutions. Croatians are increasingly using digital wallets and mobile payment apps to make payments for goods and services. This trend is being driven by the convenience and security offered by digital payment solutions, as well as the increasing acceptance of these payment methods by merchants. As a result, traditional payment methods such as cash and credit cards are gradually being replaced by digital payment solutions in Croatia. Local special circumstances in Croatia have also contributed to the growth of the eServices market. The country has a high internet penetration rate, with a large percentage of the population having access to the internet. This has created a favorable environment for the development and adoption of eServices. Additionally, the Croatian government has been actively promoting the digitalization of public services, which has further fueled the growth of the eServices market. Underlying macroeconomic factors have also played a role in the development of the eServices market in Croatia. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending. This has created a favorable market for eServices, as consumers have more resources to spend on digital products and services. Furthermore, the government's investment in digital infrastructure and technology has created an enabling environment for the growth of the eServices market. In conclusion, the eServices market in Croatia is experiencing significant growth, driven by changing customer preferences, the increasing adoption of digital technologies, and favorable macroeconomic factors. The trend towards convenience and efficiency, the rapid growth of e-commerce, the increasing adoption of digital payment solutions, and the government's support for digitalization are all contributing to the development of the eServices market in Croatia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.