Digital Fitness & Well-Being - Croatia

In 2024, the projected revenue in the Digital Fitness & Well-Being market in Croatia is estimated to reach US$54.61m.
Looking ahead, the market is expected to exhibit an annual growth rate of 7.28% (CAGR 2024-2029), resulting in a projected market volume of US$77.61m by 2029.
In terms of user penetration, it is predicted to be 43.88% in 2024 and is expected to reach 58.04% by 2029.
The average revenue per user (ARPU) is projected to be US$31.22.
In a global comparison, United States is anticipated to generate the highest revenue in this market, with an estimated revenue of US$14.82bn in 2024.
Croatia's digital fitness and well-being market is rapidly growing with a surge in online wellness programs and virtual fitness classes.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Croatia is experiencing significant growth and evolution, driven by various factors influencing consumer behavior and the healthcare landscape in the country.

Customer preferences: Consumers in Croatia are increasingly turning to digital fitness and well-being solutions due to the convenience and flexibility they offer. The ability to access online doctor consultations and digital treatment options from the comfort of their homes is becoming more appealing to individuals with busy lifestyles. Additionally, the growing awareness of the importance of health and well-being is prompting consumers to seek out digital solutions to monitor and improve their overall health.

Trends in the market: One of the key trends in the Digital Fitness & Well-Being market in Croatia is the rise of mobile health applications and wearable devices. These technologies allow users to track their fitness levels, monitor their health metrics, and even receive personalized recommendations for diet and exercise. The integration of AI and data analytics in these digital solutions is also enhancing the user experience and providing more accurate insights into users' health and fitness goals.

Local special circumstances: Croatia's healthcare system is undergoing digital transformation, with a focus on improving access to healthcare services, especially in rural areas. The government's initiatives to promote e-health and telemedicine services are driving the adoption of digital fitness and well-being solutions among the population. Additionally, the increasing penetration of smartphones and high-speed internet connectivity in the country is facilitating the uptake of digital health technologies among Croatians.

Underlying macroeconomic factors: The rising healthcare costs and the shortage of healthcare professionals in Croatia are pushing both the government and private sector to invest in digital health solutions. The shift towards preventive healthcare measures and remote monitoring is not only cost-effective but also helps in addressing the healthcare challenges faced by the country. Furthermore, the changing demographics, with an aging population and a growing middle-class segment, are creating a demand for innovative healthcare solutions, including digital fitness and well-being services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.