Digital Care Management - Croatia

The Digital Care Management market in Croatia is projected to reach a revenue of US$31.72m in 2024.
According to the forecast, this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 10.45%, resulting in a projected market volume of US$52.15m by 2029.
In terms of user penetration, it is anticipated to be 11.68% in 2024 and is projected to increase to 15.27% by 2029.
The average revenue per user (ARPU) is estimated to be US$68.10.
In a global comparison, United States is expected to generate the highest revenue in this market, amounting to US$24.69bn in 2024.
Croatia is experiencing a surge in the adoption of digital care management solutions, revolutionizing the way healthcare providers deliver patient-centered care.

Definition:

Digital care management encompasses a range of applications that enable users to monitor, analyze, and improve their physical health. These applications include online pharmacy platforms, medication checker apps, and contraception and fertility apps. Online pharmacy platforms allow users to conveniently access and order prescription medications and healthcare products online. Medication checker apps serve as guides for safe dosage intake, provide information on potential drug interactions, and facilitate the maintenance of personal medication records. Contraception and fertility apps offer guidance on family planning, contraceptive methods, fertility tracking, and reproductive health awareness, providing users with information as well as monitoring capabilities.

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Structure:

The Digital Care Management market is divided into three categories: online pharmacies, medication checker apps, and contraception and fertility apps.

Additional Information:

The Digital Care Management market data comprises revenue, average revenue per user, users, and user penetration rates. The user base of digital care management apps includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included.

Contraception and fertility apps
Medication checker apps
Online pharmacies

Health tracking devices
Fitness apps
Nutrition apps
Meditation apps
Mindfulness apps

The Digital Care Management market in Croatia is experiencing significant growth, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Croatia are increasingly turning to online pharmacy services for the convenience and accessibility they offer. The ability to order medications online and have them delivered directly to their doorstep appeals to busy individuals looking to save time and avoid the hassle of visiting physical pharmacies. Medication checker apps are also gaining popularity among consumers who are becoming more health-conscious and seeking reliable information about their medications. Additionally, contraception and fertility apps are being embraced by tech-savvy individuals looking for convenient and discreet ways to manage their reproductive health.

Trends in the market: In Croatia, the Digital Care Management market is witnessing a surge in the adoption of online pharmacy services. This trend is fueled by the growing e-commerce sector in the country and the increasing acceptance of digital platforms for healthcare needs. Moreover, medication checker apps are becoming essential tools for consumers to verify the authenticity and proper usage of their medications, contributing to the overall growth of the market. The demand for contraception and fertility apps is also on the rise, driven by the desire for personalized and confidential reproductive health solutions.

Local special circumstances: Croatia's healthcare system is undergoing digital transformation, with the government promoting the use of digital health services to improve accessibility and efficiency. This initiative has created a favorable environment for the development of the Digital Care Management market in the country. Additionally, the tech-savvy population in Croatia is quick to adopt new digital solutions, further propelling the growth of online pharmacy, medication checker apps, and contraception and fertility apps.

Underlying macroeconomic factors: The increasing internet penetration and smartphone usage in Croatia are key macroeconomic factors driving the expansion of the Digital Care Management market. As more people gain access to the internet and mobile devices, the potential customer base for digital healthcare services expands. Moreover, the rising disposable income levels in the country are enabling consumers to spend more on healthcare and wellness products, including digital care management solutions. These macroeconomic factors are contributing to the positive growth trajectory of the Digital Care Management market in Croatia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.