Contraception & Fertility Apps - Japan

Japan

Highlights

The projected revenue in the Contraception & Fertility Apps market in Japan is expected to reach ¥US$10.81m in 2024.
This is projected to show an annual growth rate (CAGR 2024-2029) of 7.57%, resulting in a projected market volume of ¥US$15.57m by 2029.
User penetration is forecasted to be 6.05% in 2024 and is expected to increase to 7.90% by 2029.
The average revenue per user (ARPU) is expected to amount to ¥US$3.56.
In global comparison, China is anticipated to generate the most revenue in the Contraception & Fertility Apps market, with ¥US$55.09m in 2024.
Japan's conservative culture and preference for traditional family planning methods make the adoption of contraception and fertility apps slower compared to other countries.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Contraception & Fertility Apps market in Japan has been experiencing significant growth and development in recent years.

Customer preferences: Japanese consumers are increasingly turning to online pharmacy and medication checker apps for convenience and accessibility. The younger generation, in particular, is showing a preference for digital solutions when it comes to managing their healthcare needs. In addition, there is a growing interest in contraception and fertility apps among women looking for non-intrusive and natural family planning methods.

Trends in the market: One key trend in the Japanese market is the integration of artificial intelligence and machine learning technologies in contraception and fertility apps. These advanced features offer personalized recommendations and insights based on user data, enhancing the overall user experience. Another notable trend is the collaboration between app developers and healthcare providers to ensure the accuracy and reliability of the information provided.

Local special circumstances: In Japan, where traditional values and customs still hold significant influence, there is a gradual shift towards embracing digital health solutions, including contraception and fertility apps. The country's aging population and declining birth rates have also contributed to the growing demand for such apps as more couples seek assistance with family planning.

Underlying macroeconomic factors: The strong presence of technology companies and a high level of digital literacy among the population have created a favorable environment for the growth of the Contraception & Fertility Apps market in Japan. Additionally, the government's initiatives to promote digital healthcare solutions and innovation in the healthcare sector have further fueled the adoption of these apps among consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.