App - Japan
Japan- The App market in Japan is expected to experience significant growth in the coming years.
- By 2022, the total revenue is projected to reach ¥US$31.08bn.
- This represents a substantial increase in revenue for the country's app market.
- Furthermore, the market is expected to maintain a steady growth rate, with a Compound Annual Growth Rate (CAGR 2022-2027) of 7.65%.
- This growth rate is anticipated to propel the market volume to ¥US$43.53bn by 2027.
- Within the App market, in-app purchase (IAP) revenue is projected to reach ¥US$23.74bn in 2022.
- This revenue is generated through purchases made within the app, such as additional features or virtual goods.
- Paid app revenue is also expected to contribute to the market's growth, projected to reach ¥US$270.30m in 2022.
- This revenue is generated through the sale of paid applications within the market.
- Additionally, advertising revenue is projected to play a significant role in the app market, with an estimated revenue of ¥US$7.08bn in 2022.
- This revenue is generated through advertisements displayed within the apps.
- The number of downloads in the App market is projected to reach 2.36bn downloads in 2022.
- This highlights the popularity and widespread use of mobile applications among users in Japan.
- The average revenue per download is currently expected to amount to ¥US$13.18.
- This figure represents the average amount of revenue generated from each individual download in the App market.
- When compared globally, it is worth noting that China generates the highest revenue in the App market, with an estimated revenue of ¥US$162.90bn in 2022.
- This indicates the significant market size and potential in China's app industry.
- Overall, the App market in Japan is poised for substantial growth, with increasing revenue and a steady rise in market volume.
- This presents various opportunities for app developers and businesses aiming to capitalize on the country's growing digital landscape.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
