Contraception & Fertility Apps - South Korea

South Korea

Highlights

The Contraception & Fertility Apps market in South Korea is projected to reach a revenue of US$3.85m by 2024.
It is expected to show a steady annual growth rate (CAGR 2024-2029) of 5.89%, resulting in a projected market volume of US$5.12m by 2029.
The user penetration rate is expected to be 7.58% in 2024 and is projected to increase to 9.49% by 2029.
The average revenue per user (ARPU) is anticipated to be US$2.71.
In global comparison, the highest revenue is predicted to be generated China, amounting to US$55.09m in 2024.
In South Korea, the use of contraception and fertility apps is on the rise, with an increasing number of individuals relying on these digital health tools to track their menstrual cycles and plan or prevent pregnancies.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Contraception & Fertility Apps market in South Korea is experiencing significant growth and evolution, driven by changing customer preferences and local special circumstances.

Customer preferences: South Korean consumers are increasingly turning to online platforms for convenient access to contraception and fertility products. The younger generation, in particular, values privacy and discretion when it comes to such sensitive healthcare needs. This shift in consumer behavior has fueled the demand for digital solutions that offer a wide range of options, from medication checkers to fertility tracking apps.

Trends in the market: In South Korea, there is a growing trend towards the use of contraception and fertility apps that provide personalized recommendations and real-time tracking features. These apps not only help users monitor their menstrual cycles and ovulation periods but also offer valuable insights into overall reproductive health. As more individuals prioritize family planning and reproductive wellness, the market for these apps is expected to expand further in the coming years.

Local special circumstances: South Korea has a unique healthcare landscape characterized by advanced technology adoption and a strong emphasis on preventive care. This environment has created a fertile ground for the development and adoption of contraception and fertility apps that cater to the specific needs of the population. Moreover, cultural factors play a significant role in shaping attitudes towards reproductive health, with an increasing openness towards discussing and managing fertility issues driving the demand for digital solutions.

Underlying macroeconomic factors: The South Korean economy is witnessing steady growth, with a rising middle-class population that has greater purchasing power and access to healthcare services. This economic stability, coupled with a robust digital infrastructure, has facilitated the widespread adoption of mobile health apps, including those related to contraception and fertility. Additionally, government initiatives to promote digital health solutions and improve healthcare accessibility are further propelling the growth of this market segment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.