Contraception & Fertility Apps - Europe

Europe

Highlights

The Contraception & Fertility Apps market in Europe is projected to witness a significant increase in revenue, reaching US$67.52m by 2024.
It is expected to maintain a steady growth rate of 6.23% annually (CAGR 2024-2029), resulting in a projected market volume of US$91.35m by 2029.
The user penetration rate is estimated to be 5.31% in 2024 and is projected to increase to 6.76% by 2029.
Furthermore, the average revenue per user (ARPU) is anticipated to be US$4.03.
In comparison to other countries globally, China is expected to generate the highest revenue, amounting to US$55.09m in 2024.
Germany leads the way in the adoption of contraception and fertility apps, with a high level of trust in digital health solutions.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Contraception & Fertility Apps market in Europe is experiencing significant growth and development, with a focus on online pharmacy, medication checker apps, and contraception and fertility apps sub-markets.

Customer preferences: Consumers in Europe are increasingly turning to digital solutions for their healthcare needs, including contraception and fertility management. The convenience, privacy, and accessibility offered by these apps are driving their popularity among tech-savvy individuals. Moreover, the trend towards proactive health management and self-care is further fueling the demand for these apps in the region.

Trends in the market: In countries like Germany, there is a growing trend towards using medication checker apps to ensure the safety and efficacy of prescribed drugs. These apps provide users with detailed information about medications, potential interactions, and side effects, empowering them to make informed decisions about their health. Additionally, the rise of online pharmacies in the UK is reshaping the traditional healthcare landscape by offering a wide range of contraceptive options and fertility products at competitive prices.

Local special circumstances: In France, the government's initiatives to promote sexual health education and awareness are driving the adoption of contraception and fertility apps among the younger population. These apps not only provide information about different contraceptive methods but also offer personalized tracking and reminders for optimal use. Furthermore, the cultural acceptance of digital health solutions in Scandinavian countries like Sweden is contributing to the widespread use of fertility apps for family planning and pregnancy tracking.

Underlying macroeconomic factors: The increasing healthcare expenditures and the rising prevalence of chronic conditions in Europe are prompting individuals to seek cost-effective and convenient ways to manage their health. As a result, the demand for online pharmacy services and medication checker apps is on the rise, offering affordable alternatives to traditional brick-and-mortar pharmacies. Moreover, the emphasis on preventive care and wellness promotion by healthcare systems across the region is driving the adoption of contraception and fertility apps as tools for proactive health management.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.