Contraception & Fertility Apps - United Kingdom

United Kingdom

Highlights

The Contraception & Fertility Apps market in the United Kingdom is projected to reach a revenue of US$7.68m in 2024.
With an expected annual growth rate (CAGR 2024-2029) of 7.38%, the market volume is projected to reach US$10.97m by 2029.
User penetration is forecasted to be 8.20% in 2024 and is expected to increase to 10.51% by 2029.
The average revenue per user (ARPU) is expected to be US$3.71.
In comparison to other countries, China is anticipated to generate the most revenue in the Contraception & Fertility Apps market, reaching US$55.09m in 2024.
Contraception & Fertility Apps in the Digital Health market in the United Kingdom are witnessing a surge in popularity, as more women prioritize reproductive health management.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Contraception & Fertility Apps market in United Kingdom is experiencing significant growth and evolution, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Consumers in the United Kingdom are increasingly turning to online pharmacy and medication checker apps for convenience and accessibility. With busy lifestyles and a growing emphasis on digital solutions, there is a rising demand for these platforms to streamline the process of accessing contraception and fertility-related products and information.

Trends in the market: In the United Kingdom, there is a noticeable trend towards the use of contraception and fertility apps that offer personalized tracking and insights. These apps provide users with tools to monitor their menstrual cycles, fertility windows, and overall reproductive health. The increasing focus on data-driven solutions and proactive healthcare management is driving the adoption of these apps among tech-savvy consumers in the UK.

Local special circumstances: The United Kingdom has a well-established healthcare system with a strong emphasis on sexual and reproductive health services. This environment fosters a culture of openness and awareness around contraception and fertility, leading to a higher acceptance and utilization of related apps and digital platforms. Additionally, the presence of stringent data privacy regulations in the UK provides consumers with a sense of security when using these apps to manage sensitive health information.

Underlying macroeconomic factors: The growing trend of digital health solutions in the United Kingdom is also influenced by macroeconomic factors such as increasing smartphone penetration, internet connectivity, and tech literacy among the population. As more individuals gain access to smartphones and become comfortable with using mobile apps for various aspects of their lives, the demand for contraception and fertility apps is expected to continue rising. Moreover, the shift towards telemedicine and virtual consultations in the healthcare sector further supports the integration of these apps into the broader ecosystem of healthcare services in the UK.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.