eServices

Revenue in the eServices market is projected to reach US$14.50bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.63%, resulting in a projected market volume of US$18.05bn by 2028.
The Online Education market is expected to show a revenue growth of 12.8% in 2025.0.
The Online Gambling market has a projected market volume of US$6.19bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$630.90 in 2024.
In the Online Education market, the number of users is expected to amount to 28.5m users by 2028.
User penetration in the Online Education market will be at 17.7% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Japan has experienced significant growth in recent years, driven by changing customer preferences, technological advancements, and local special circumstances. Customer preferences in Japan have shifted towards convenience and efficiency, leading to increased demand for eServices. Consumers are increasingly relying on digital platforms for a wide range of services, such as online shopping, digital payments, and food delivery. This preference for convenience has been further accelerated by the COVID-19 pandemic, which has highlighted the importance of contactless transactions and remote access to services. Trends in the eServices market in Japan are characterized by the rapid adoption of mobile technology and the rise of digital platforms. Mobile devices have become an integral part of daily life for many Japanese consumers, providing them with instant access to a wide range of services. This has fueled the growth of mobile apps and mobile-based eServices, such as mobile banking and ride-hailing. Digital platforms, such as e-commerce marketplaces and food delivery apps, have also gained popularity, offering consumers a convenient and seamless way to access products and services. Local special circumstances in Japan have contributed to the development of the eServices market. Japan has a highly urbanized population, with a significant portion living in densely populated cities. This concentration of population creates a favorable environment for the adoption of eServices, as it allows for efficient delivery and access to services. Additionally, Japan has a strong culture of technological innovation and a high level of digital literacy among its population, which has facilitated the adoption of eServices. Underlying macroeconomic factors have also played a role in the growth of the eServices market in Japan. The country has a strong and stable economy, with high levels of disposable income and a large middle class. This has created a favorable consumer market for eServices, as consumers have the financial means to access and pay for these services. Furthermore, Japan has a well-developed infrastructure, including a reliable internet network and advanced mobile technology, which has supported the growth of eServices. In conclusion, the eServices market in Japan has experienced significant growth due to changing customer preferences, technological advancements, local special circumstances, and underlying macroeconomic factors. The shift towards convenience and efficiency, the adoption of mobile technology and digital platforms, the urbanized population, the culture of technological innovation, the strong economy, and the well-developed infrastructure have all contributed to the development of the eServices market in Japan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.