Photo & Video - Western Asia
Western Asia- The Photo & Video market in Western Asia is expected to experience significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$127.00m in 2022.
- This growth is expected to continue, with an annual growth rate of 13.06% forecasted for the period 2022-2027.
- By 2027, the market volume is projected to reach US$228.90m.
- Within the Photo & Video market, in-app purchase (IAP) revenue is expected to be a major contributor, with a projected revenue of US$117.40m in 2022.
- Additionally, paid app revenue is estimated to reach US$6.05m in the same year.
- Advertising revenue is also expected to play a significant role, with a projected revenue of US$3.55m in 2022.
- The number of downloads in the Photo & Video market is projected to reach 216.00m downloads in 2022.
- Currently, the average revenue per download is expected to be US$0.59.
- In a global comparison, it is noteworthy that the majority of revenue in the Photo & Video market is generated China, with a projected revenue of US$5.63bn in 2022.
- Key regions:
- Germany,
- Japan,
- South Korea,
- India,
- Asia
Definition:
The Photo & Video market contains applications that allow users to browse photos, watch videos, and edit photos and/or videos. This market has some of the biggest and most popular apps for video streaming, such as YouTube and Twitch. Alternatively, with apps such as Picsart, users can edit photos and videos in their phone galleries. Apps in this category are especially useful for content creators, who regularly produce photo and video content for their followers on social media.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
