Games - Western Asia
Western Asia- The Games market in Western Asia is expected to achieve a total revenue of US$501.10m by 2022.
- This projection indicates a steady annual growth rate (CAGR 2022-2027) of 8.54%, leading to a market volume of US$741.00m by 2027.
- Within the Games market, revenue from in-app purchases (IAP) is estimated to reach US$420.70m in 2022.
- Additionally, revenue from paid apps is projected to reach US$5.46m in the same year.
- Advertising revenue in the Games market is also expected to grow, reaching US$74.92m in 2022.
- Furthermore, the number of downloads in the Games market is anticipated to reach 1.30bn downloads in 2022.
- Currently, the average revenue per download is approximately US$0.38.
- When compared globally, China stands out as the top revenue generator in the Games market, with an estimated revenue of US$62.86bn in 2022.
- Key regions:
- Europe,
- India,
- United States,
- South Korea,
- Asia
Definition:
The Games market is the largest and highest earning category for mobile apps and generates approximately 50% of total app revenue worldwide. Mobile games have long dominated the computer gaming landscape and are far ahead of console games and PC games in terms of revenue and number of gamers.Structure:
We include fifteen submarkets under the Games category (Action, Adventure, Board, Card, Casino, Casual, Music, Puzzle, Racing, Role-Playing, Simulation, Sport, Strategy, Trivia, and Word) which are found in both Apple Inc.'s App Store and the Google Play store. Since games can contain numerous themes and game mechanics simultaneously, it is not unusual for a game to be included in several categories at the same time.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
