Navigation - Western Asia

Western Asia

The Navigation market in Western Asia is expected to achieve a significant milestone as total revenue is projected to reach US$4.05m in 2022.
This projection indicates a positive growth trend, with an anticipated annual growth rate (CAGR 2022-2027) of 12.31%.
As a result, the market volume is expected to reach US$7.21m by 2027.
Within the Navigation market, in-app purchase (IAP) revenue is projected to reach US$1.56m in 2022, reflecting the growing trend of users making purchases within navigation applications.
Furthermore, paid app revenue is also expected to contribute to the market's growth, reaching US$0.41m in the same year.
Advertising revenue within the Navigation market is anticipated to play a significant role, projected to reach US$2.09m in 2022.
This highlights the importance of advertising as a revenue stream within this market segment.
In terms of user engagement, the number of downloads within the Navigation market is projected to reach approximately 13.82m downloads in 2022.
This signifies the increasing popularity and demand for navigation applications in Western Asia.
Currently, the average revenue per download stands at US$0.29, reflecting the economic value generated by each individual download.
A global comparison reveals that in China leads the way in terms of revenue generation within the Navigation market, with an estimated revenue of US$439.80m in 2022.
This underscores in China's significant market presence and economic influence within the Navigation market industry.

Key regions: Germany, Europe, Japan, Asia, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.