Travel - Japan

Japan

The Travel market in Japan is expected to experience significant growth in the coming years.
By 2022, the total revenue in this market is projected to reach ¥US$27.11m.
This represents a substantial figure, indicating the strong potential of the industry in Japan.
Furthermore, the Travel market is expected to maintain a steady annual growth rate of 8.47% from 2022 to 2027, resulting in a projected market volume of ¥US$41.91m by 2027.
This growth rate demonstrates the sustained demand for travel-related services in Japan.
In terms of revenue streams within the Travel market, In-app purchase (IAP) revenue is projected to reach ¥US$1.77m in 2022.
This highlights the increasing popularity of in-app purchases among travelers in Japan.
Additionally, paid app revenue is expected to reach ¥US$3.35m in 2022, indicating the willingness of consumers to invest in travel-related applications.
Advertising revenue is another significant source of income in the Travel market, with a projected value of ¥US$21.98m in 2022.
This suggests the attractiveness of advertising platforms to businesses targeting travelers in Japan.
The number of downloads in the Travel market is expected to reach ¥11.86m downloads in 2022.
This figure reflects the high level of engagement and interest among consumers in travel-related applications and services.
Moreover, the average revenue per download is estimated to be ¥US$2.29.
This metric provides insights into the profitability and monetization potential of the Travel market in Japan.
When considering a global perspective, it is noteworthy that in the United States generates the most revenue in the Travel market.
In 2022, in the United States is projected to generate approximately ¥US$444.90m.
This highlights the dominance of the US market in terms of revenue generation within the Travel market industry.
Overall, the Travel market in Japan presents significant opportunities for growth and revenue generation.
With a strong projection for the future, it is clear that the demand for travel-related services and applications will continue to flourish in the country.

Key regions: Germany, South Korea, United States, Europe, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.