Travel - Japan
Japan- The Travel market in Japan is expected to experience significant growth in the coming years.
- By 2022, the total revenue in this market is projected to reach ¥US$27.11m.
- This represents a substantial figure, indicating the strong potential of the industry in Japan.
- Furthermore, the Travel market is expected to maintain a steady annual growth rate of 8.47% from 2022 to 2027, resulting in a projected market volume of ¥US$41.91m by 2027.
- This growth rate demonstrates the sustained demand for travel-related services in Japan.
- In terms of revenue streams within the Travel market, In-app purchase (IAP) revenue is projected to reach ¥US$1.77m in 2022.
- This highlights the increasing popularity of in-app purchases among travelers in Japan.
- Additionally, paid app revenue is expected to reach ¥US$3.35m in 2022, indicating the willingness of consumers to invest in travel-related applications.
- Advertising revenue is another significant source of income in the Travel market, with a projected value of ¥US$21.98m in 2022.
- This suggests the attractiveness of advertising platforms to businesses targeting travelers in Japan.
- The number of downloads in the Travel market is expected to reach ¥11.86m downloads in 2022.
- This figure reflects the high level of engagement and interest among consumers in travel-related applications and services.
- Moreover, the average revenue per download is estimated to be ¥US$2.29.
- This metric provides insights into the profitability and monetization potential of the Travel market in Japan.
- When considering a global perspective, it is noteworthy that United States generates the most revenue in the Travel market.
- In 2022, United States is projected to generate approximately ¥US$444.90m.
- This highlights the dominance of the US market in terms of revenue generation within the Travel market industry.
- Overall, the Travel market in Japan presents significant opportunities for growth and revenue generation.
- With a strong projection for the future, it is clear that the demand for travel-related services and applications will continue to flourish in the country.
- Key regions:
- Germany,
- South Korea,
- United States,
- Europe,
- Asia
Definition:
The Travel market contains apps that make it easier to book trips and accommodations. For example, the Booking.com and Airbnb apps allow users to reserve hotels or apartments through a few simple clicks and provide numerous recommendations, photos, and customer reviews. Major airlines such as United Airlines also have their own apps that streamline the process of booking flights and offer points and rewards for travel.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
