Puzzle Games - Japan
Japan- The Puzzle Games market in Japan is expected to see significant growth in the coming years.
- According to projections, the total revenue in this market is set to reach ¥US$1.37bn by 2022.
- This growth is further anticipated to continue with an annual growth rate of 6.46% (CAGR 2022-2027), resulting in a projected market volume of ¥US$1.81bn by 2027.
- Breaking down the revenue streams within the Puzzle Games market, it is estimated that in-app purchases (IAP) will contribute ¥US$1.13bn in revenue in 2022.
- Additionally, paid app revenue is projected to reach ¥US$5.38m, and advertising revenue is expected to reach ¥US$240.60m in the same year.
- The number of downloads in the Puzzle Games market is also expected to increase, reaching 182.30m downloads by 2022.
- Currently, the average revenue per download is estimated to be ¥US$7.53.
- In a global context, it is worth noting that United States leads in terms of revenue generation in the Puzzle Games market.
- In 2022, United States is projected to generate a substantial revenue of US$5.52bn.
- These projections highlight the promising future of the Puzzle Games market in Japan, as it continues to grow and attract users and revenue.
- Key regions:
- Germany,
- China,
- United States,
- Europe,
- Asia
Definition:
Puzzle game apps require users to solve puzzles by moving and connecting different pieces or to navigate complex situations such as mazes. In the 1980s, the game Tetris revolutionized the genre and its app versions remain popular today. Meanwhile, Monument Valley has achieved acclaim as a puzzle/maze game with surreal graphics and settings.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
