App - Baltics
Baltics- The App market in the Baltics is expected to experience significant growth in the coming years.
- According to projections, the total revenue in the App market is set to reach US$65.43m in 2022.
- This figure represents the combined revenue generated by various sources within the market.
- The market is expected to continue growing at an annual growth rate of 8.37% from 2022 to 2027, resulting in a projected market volume of US$104.40m by 2027.
- This growth can be attributed to various factors such as increased smartphone usage, advancements in technology, and changing consumer preferences.
- Within the App market, in-app purchase (IAP) revenue is projected to reach US$20.11m in 2022.
- This revenue is generated through purchases made within the app, such as additional features, virtual goods, or subscriptions.
- Paid app revenue, on the other hand, is expected to reach US$1.34m in 2022.
- This revenue is generated through the purchase of apps themselves, typically through app stores.
- Advertising revenue is also a significant source of income in the App market.
- It is projected to reach US$43.98m in 2022.
- This revenue is generated through advertisements displayed within apps, such as banners, videos, or sponsored content.
- In terms of user engagement, the number of app downloads is projected to reach 115.50m downloads in 2022.
- This figure represents the total number of times apps are downloaded by users within the Baltics.
- When considering the average revenue per download, which currently stands at US$0.57, it is important to note that this figure represents the average amount of revenue generated per download across all sources within the market.
- In a global comparison, it is interesting to note that China generates the highest revenue in the App market, reaching a staggering US$162.90bn in 2022.
- This highlights the significant market potential and importance of the App market industry China.
- Overall, the App market in the Baltics is projected to experience substantial growth in the coming years, driven by various revenue sources and increasing user engagement.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
